Tag Archives: mls

The vitality of adding value: Keeping operator brands in front of the customer

The vitality of adding value: Keeping operator brands in front of the customer

Given the high profile attention that unexpected player transfer stories gained in international media, it could be taken as a guarantee that these movements would also influence bettor behaviour. Alexander Martin, CEO of SKS365, observed at the SBC Summit Barcelona that when Cristiano Ronaldo moved to Juventus in 2018, a large number of Italian fans began to bet on the …

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IMG Arena enhances links to US football with MLS Next Pro tracking data

SBC News IMG Arena enhances links to US football with MLS Next Pro tracking data

IMG Arena has extended its partnership with Major League Soccer (MLS) to now provide player and ball tracking data to MLS Next Pro. The platform will collect data for player performance analysis using its ‘deep tech, cloud-based’ platform for MLS Next Pro – classified as part of the third tier of the US football system. Freddie Longe, President of IMG …

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IMG Arena to lead MLS data distribution and upgrade

SBC News IMG Arena to lead MLS data distribution and upgrade

IMG ARENA, a developer and distributor of syndicated sports and entertainment media rights, has been selected as the official data distribution partner of Major League Soccer (MLS). The collaboration follows an extensive RFP process.  In a joint statement released today, both firms said that the long-term, global partnership will utilize the latest technology to create a new standard for soccer …

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Epic Games and IMG team up with football clubs for Fortnite release

SBC News Epic Games and IMG team up with football clubs for Fortnite release

Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …

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All-in Global: ‘Fantastyc’ markets around the world

SBC News All-in Global: ‘Fantastyc’ markets around the world

All-in Global, the number one language service provider in the gaming industry, has gathered the most relevant data to highlight hot fantasy markets for SBC News readers, and advise interested companies on how to prepare “local” fantasy content. In 2019, it was estimated that almost 46 million adults (18+) played fantasy sports in the US. In comparison, the Fantasy Premier …

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Stats Perform secures total US Soccer coverage with USL data agreement

SBC News Stats Perform secures total US Soccer coverage with USL data agreement

Stats Perform has become the exclusive data rights distributor for the United Soccer League’s (USL) flagship competitions ‘USL Championship’ and ‘USL League One’. Securing a comprehensive agreement, Stats Perform will become the official USL data distributor for all wagering, fantasy sports and media broadcast incumbents.   The partnership will see Stats Perform secure total coverage of US professional soccer leagues, having …

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MLS expands Stats Perform data remit to cover all media and betting disciplines

SBC News MLS expands Stats Perform data remit to cover all media and betting disciplines

Major League Soccer (MLS) has moved to expand its data and integrity capacities by confirming long-term technology partner Stats Perform as lead data rights distributor, for media, betting and broadcast industries. Updating stakeholders, the MLS confirms a new ‘comprehensive agreement’ with Stats Perform utilising the data management systems of Runningball, OPTA and further integrity provisions as the exclusive rights holders to …

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Insider Sport: On The Ball – Ongoing civil unrest sees Copa moved from Chile

SBC News Insider Sport: On The Ball - Ongoing civil unrest sees Copa moved from Chile

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the Copa Libertadores move, Eintracht Frankfurt’s digital expansion and Middlesborough’s support of Responsible Gambling Week 2019.  Chilean unrest sees Copa Libertadores final moved to Peru Conembol, the governing body for South American football, …

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InsiderSport: On The Ball – China to host 2021 FIFA Club World Cup

SBC News InsiderSport: On The Ball – China to host 2021 FIFA Club World Cup

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the latest MLS expansion franchise, FIFA’s Club World Cup announcement and Amazon’s latest fly-on-the-wall documentary featuring Tottenham Hotspur.  FIFA awards hosting rights of the 2021 Club World Cup to China China PR has …

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