Paddy Power has officially announced its sponsorship of the PDC World Darts Championship. Ally Pally returns on 15 December, and runs through to the final on 3 January 2024, with the Irish bookmaker as its title partner. To launch the partnership, the gambling company launched a humorous video on twitter with top players; Gerwyn Price, Peter Wright, Michael Van Gerwen, …
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Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022. Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…” The campaign prepares audiences for the unprecedented collision of the World Cup …
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Paddy Power and Peter Crouch have continued their long-running collaboration with a new humorous TV commercial, promoting the firm’s BetBuilder product now that football is back on screens. Taking a sports betting focused spin on traditional romcoms, the ‘Love Football, Intimately’ TV spot has been produced by the Flutter Entertainment sportsbook brand’s advertising agency partner Droga5. A long-time collaborator in …
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Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …
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Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy Power has recast Peter Crouch to deliver its vital message that a ‘new normal means same old football’. Continuing to work alongside ‘Crouchy’, Paddy Power wishes to ease Premier League fans’ nerves ahead of a season of visible changes and adjustments away from the terraces. …
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Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season. The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …
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The first weekend of World Cup Russia 2018, saw Paddy Power launch its first TV advertising campaign under the guidance of new creative agency Chime Sports. The Irish bookmaker debuted the first TV advert of its new campaign series ‘Paddy Power – Enough of the Nonsense’, competing for brand coverage during a saturated Russia 2018 opening weekend. “While VAR is …
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FTSE bookmaker Paddy Power Betfair (PPB) is set to review the creative advertising strategy and set-up of its Betfair brand, following the departure of Johnny Devitt as Chief Marketing Officer. UK advertising news source CampaignLive has reported that Betfair marketing will no longer be serviced by London agency Lucky Generals as its lead creative account. In recent months, PPB has …
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Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …
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