Tag Archives: Mercedes Cup

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

Betway has signed a sponsorship arrangement with the Hamburg Open tennis tournament, in a deal which the bookmaker says is indicative of its ‘ever-growing commitment’ to the sport. The Malta-based operator will take advantage of courtside and digital marketing and branding exposure at the Rothenbaum Tennis Centre-held event between 7 and 18 July. “We’re thrilled to be partnering with Hamburg …

Betway continues to expand its sponsorship portfolio within pro-tennis, becoming the official betting partner of the Nordea Open – Sweden’s oldest and most popular ATP event. Taking place in the Swedish coastal town of Bastad from 5-to-17 July, the Nordea Open has been voted as tennis players as the ATP 250 Tournament of the Year for the past eleven consecutive …

Betway has enhanced its esports offering, in cooperation with tournament organiser Blast, launching a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges. Participating gamers will be able to test their abilities and composure on the new maps, with the highest overall scorer receiving the Betway x Blast golden medal. Known as the ‘Spring Games’, the maps will be broadcast via …

Betway has further enhanced its presence in esports by signing a global agreement with G2 Esports, in what has been described as a ‘landmark partnership’. The agreement will see the new partners collaborate on the development of a variety of ‘unique experiences’ and ‘exciting opportunities’ for esports fans and the wider community. Additionally, the duo will work to encourage growth …

Betway has continued its return to sponsoring pro-tennis events by announcing that it will serve as the official betting partner of the Mercedes Cup – an ATP250 tournament.  Held at prestige Club Weissenhof (8-13 June) in Stuttgart Germany, the Mercedes Cup is regarded as one of the ATP Tour’s key grass-court tournaments in the lead-up to Wimbledon’s Grand Slam event. …