May 1, 2014
Operators unsure of how the latest changes to point of consumption licensing and taxation regimes in the UK will affect their ability to advertise are advised to get down to Stamford Bridge on 8 May for the latest news. Yesterday the government added to the uncertainty over the issue by announcing it was re-examining the existing gambling advertising controls via …
Read More »April 22, 2014
Ahead of the Betting on Football Conference – Team SBC caught up with Emmie Faust, Business Director of MC&C Media, to discuss igaming and sports betting marketing trends and impacts. Emmie is an igaming marketing veteran, who set up the first dedicated igaming marketing agency in 2005 – Jack Media London. Jack Media recently merged with MC&C to create MC&C …
Read More »April 17, 2014
The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at http://www.sbcnews.co.uk/bettingonfootball/awards The winner will be decreed by the weight of votes …
Read More »April 11, 2014
talkSPORT managing director Calum Macaulay has been announced as one of the keynote speakers at next month’s Betting on Football Conference, which is being held at Stamford Bridge on 8 May. With expensive television advertising around football saturated by gambling operators, Macaulay will be speaking on the effectiveness of branding around radio in a session entitled: ‘Outside the box – …
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