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ComeOn upgrades personalisation strategy in Optimove partnership

May 28, 2024

ComeOn Group is strengthening its data-driven personalisation strategy through a partnership extension with Optimove. Leveraging its proprietary platform technology and advanced data warehouse, the igaming operator introduces an innovative personalisation strategy that tailors content to individual preferences. Sherwin Jarvand, Chief Data Officer at ComeOn Group, detailed how personalisation has always been key to the company’s strategy and powered by its …

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