The Professional Darts Corporation (PDC), along with the CEOs of Prostate Cancer UK, have responded to the success of THE BIG 180 campaign at the World Championships. Launched in partnership with Flutter Entertainment-owned Irish bookmaker Paddy Power, the campaign sought to raise money for awareness of Prostate Cancer UK’s charitable operations. The BIG 180 saw Paddy Power pledge to donate …
Read More »Tag Archives: Matt Porter
BetMGM named title sponsor of Premier League Darts
The PDC has announced that online sportsbook BetMGM is this year’s title sponsor for the Darts Premier League, taking over from Cazoo. The three-month event, now branded the BetMGM Premier League, will be held from February to May as eight players compete for £1m in prize money across 17 nights in various European cities. PDC Chief Executive, Matt Porter, commented: …
Read More »Paddy Power makes first mark at Ally Pally with green treble 20
Paddy Power has revealed a new-look dartboard ahead of the World Championship as part of its mission to turn the Ally Pally green. The Irish bookmaker became the new title sponsor of the tournament – running from 15 December to 3 January – through a deal formed in July this year. During an official launch event yesterday, the new sponsor …
Read More »bet365 hits the treble in renewing US Darts Masters title sponsorship
bet365 has formed a deal with the Professional Darts Corporation (PDC) for extended sponsorship rights to the US Darts Masters. Enhancing its support of the World Series of Darts and its competitions, the Stoke-based sportsbook has been the title partner of the New York event for two years – since it moved to The Theatre at Madison Square Garden. A …
Read More »Paddy Power revealed as sponsor of PDC World Darts Championship
Paddy Power has officially announced its sponsorship of the PDC World Darts Championship. Ally Pally returns on 15 December, and runs through to the final on 3 January 2024, with the Irish bookmaker as its title partner. To launch the partnership, the gambling company launched a humorous video on twitter with top players; Gerwyn Price, Peter Wright, Michael Van Gerwen, …
Read More »Superbet scores Poland Darts Masters title sponsorship
Superbet has been named the title sponsor of the 2023 Superbet Poland Darts Masters which is taking place 7-8 July. The Romanian international operator will see its logo displayed on competing players’ shirts as well as on-stage at the event. Lukasz Seweryniak, CEO of Superbet Poland, said: “We are delighted to be the title partner of the Superbet Poland Darts …
Read More »Betfred extends PDC sponsorship following £35k charity donation
Betfred has announced a three-year partnership extension with the Professional Darts Corporation (PDC), remaining as title sponsor of the Betfred World Matchplay. The bookmaker originally linked up with the PDC’s summer spectacular in 2019, and will now be, for at least seven years, the title sponsor of the Blackpool competition. “Our sponsorship of the Betfred World Matchplay has been a brilliant …
Read More »PDC trebles BoyleSports sponsorship of World Grand Prix
The Professional Darts Corporation (PDC) has agreed that its World Grand Prix will come under the title sponsorship of BoyleSports for another three years. The Irish bookmaker continues its target of increasing brand visibility across the tournament, following on from its original collaboration in 2019 – a year that saw Michael Van Gerwin win his fifth title. Aiming for a …
Read More »SBC Events hits the bullseye with Betting on Sports Week agenda
The CEO of the Professional Darts Corporation (PDC), the Chief Legal Officer of the PGA Tour and a five-time snooker World Champion will join the strongest lineup of speakers the sports betting industry has ever seen. The PDC’s Matt Porter, Len Brown from the PGA Tour and Ronnie O’Sullivan were just three of the names that caught the eye as …
Read More »PDC hits the spot with Sportradar extension
The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …
Read More »