Tag Archives: Matchroom

DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

SBC News DAZN replaces Sky in ‘groundbreaking’ Matchroom tie-up

Digital sports streaming service DAZN has replaced Sky as Matchroom‘s broadcasting partner in a ‘game-changing’, five-year tie-up. The deal, which was mooted earlier in the year, will see at least 16 UK fights annually available exclusively to subscribers in the UK and Ireland for the first time, from July 2021 onwards, as part of a ‘groundbreaking’ move by the international …

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Dafabet links with Santos FC to bolster LatAm marketing

SBC News Dafabet links with Santos FC to bolster LatAm marketing

Dafabet has formed a partnership with Brazilian professional football club Santos FC, boosting its marketing and branding efforts in the Latin American sports betting sector. The sponsorship arrangement will run until 31 December 2021, and will see Dafabet branding appear on the Brasileiro Série A team’s shoulder blades. “Dafabet is one of the biggest online betting companies in the world, …

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Matchroom media arm enhances OTT operations with Loop acquisition

SBC News Matchroom media arm enhances OTT operations with Loop acquisition

Matchroom has announced that it has acquired Loop – a live streaming and production company that has previously collaborated with the promoter. Becoming a wholly owned subsidiary of Matchroom Media – the agency’s media arm launched earlier this year to act as home to production of live events – Loop will help to deliver content for Matchroom’s portfolio of properties, …

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Eddie Hearn to replace OBE winning father as Matchroom Chairman

SBC News Eddie Hearn to replace OBE winning father as Matchroom Chairman

Eddie Hearn has stepped up to the position of Group Chairman of Matchroom Sport, replacing his father Barry Hearn OBE, who will move into an advisory position as President of the Group. Announced at Sheffield’s Crucible Theatre during the Betfred World Championship snooker tournament, Eddie Hearn’s ascent to the top position at Matchroom will see him coordinate the group’s various …

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Matchroom launches new live media arm

SBC News Matchroom launches new live media arm

Matchroom has launched its own independent media production arm called Matchroom Media, which will become the home to production of live events, original documentaries and shoulder programming for all broadcast platforms. The new division will be led by Director of Programming, Katie Hearn, who first joined Matchroom in 2004. Hearn boasts an impressive CV, having started out at Sky Sports in 1996 and going on …

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LiveScore confirms live football OTT launch with StreamAMG

SBC News LiveScore confirms live football OTT launch with StreamAMG

LiveScore has announced that it will expand its live football streaming capabilities after partnering with over-the-top (OTT) sports video specialist StreamAMG. By integrating StreamAMG solutions, LiveScore will allow its global audiences to view live OTT football matches and on-demand content supplied by syndicated football leagues, clubs and media outlets. In its statement, LiveScore highlighted the need for an in-depth OTT …

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COVID-19: How the virus is impacting sports events across the globe

SBC News COVID-19: How the virus is impacting sports events across the globe

As the world comes to terms with the continually evolving threat of COVID-19, SBC focuses on how the outbreak is having a significant impact on sporting events across the globe.  Football  Following the UK Government’s decision not to ban major gatherings, in spite of much criticism, the English Premier League seemed intent on continuing to play out the fixture list …

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InsiderSport: William Hill & Matchroom Boxing’s knockout combination

SBC News InsiderSport: William Hill & Matchroom Boxing’s knockout combination

William Hill’s partnership with Matchroom Boxing has meant the operator has been associated with the renaissance of British heavyweight boxing, as well as the exponential rise of the Heavyweight champion of the world, Anthony Joshua. InsiderSport Editor Joe Streeter spoke to William Hill’s Head of Media and Sponsorship Liam McKee, who underlined that the partnership with Matchroom is about far …

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William Hill – Joshua v Klitschko can Knockout £100 million betting mark

SBC News William Hill - Joshua v Klitschko can Knockout £100 million betting mark

William Hill, the official sponsor of Anthony Joshua v Wladimir Klitschko, is predicting the global betting industry turnover could reach £100 million (£20 million in the UK alone) for Saturday’s eagerly awaited world heavyweight showdown. Watford’s Anthony Joshua is at present the 4/9 favourite to win the fight, and in the process add the vacant WBA and IBO titles to his collection. …

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Dafabet extends World Snooker’s ‘The Masters’ title sponsorship

SBC News Dafabet extends World Snooker's 'The Masters' title sponsorship

Isle of Man online bookmaker Dafabet has announced that it has extended its title sponsorship of Snookers’ ‘The Masters’ tournament for a further three years. Dafabet has been title sponsor of the snooker ‘Triple Crown’ tournament since 2014, which this year will feature a winner’s prize of £200,000. The Masters, which sees the world’s top sixteen players compete at London’s …

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