SBC News Dafabet extends World Snooker's 'The Masters' title sponsorship

Dafabet extends World Snooker’s ‘The Masters’ title sponsorship

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Isle of Man online bookmaker Dafabet has announced that it has extended its title sponsorship of Snookers’ ‘The Masters’ tournament for a further three years.

Dafabet has been title sponsor of the snooker ‘Triple Crown’ tournament since 2014, which this year will feature a winner’s prize of £200,000.

The Masters, which sees the world’s top sixteen players compete at London’s Alexandra Palace (January 15-22), is one of snooker’s most watched competitions featuring extended coverage from BBC Sport.

Maintaining its title sponsorship, the Dafabet brand will be promoted throughout Alexandra Palace on high visibility placements.

Announcing the sponsorship extension World Snooker Chairman Barry Hearn commented:

“We are thrilled to have Dafabet on board for another three years at the Masters, bringing their title sponsorship of the event to seven years in total. They have proved fantastic supporters of snooker and it’s no wonder when you see the remarkable exposure they gain for their brand through TV coverage to massive audiences across the globe. We look forward to working with them on delivering another fabulous tournament in 2017.

“The Dafabet Masters is one of the crown jewels of the snooker calendar, loved by players and fans. For the next six months the players will be battling for places among the top 16 to secure their spot at Alexander Palace. Fans should book their tickets fast as many sessions will be sold out.”

John Cruces, Head of Sports Marketing  at Dafabet, added:

“While we already had the title sponsorship for the 2017 tournament, we wanted to extend our deal sooner rather than later ensuring we tied down such a prestigious sporting event. We want Dafabet to become synonymous with the Masters, so knowing now we’ll be title sponsor for a minimum of seven years can only help our aim.

“World Snooker are a pleasure to work with, so we’re thrilled to be continuing our partnership for a further three years.”

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