Tag Archives: Marketing Cloud

OtherLevels gets deeper with Salesforce Marketing Cloud

Updating the market, OtherLevels Holdings a specialist in enhanced web and mobile customer engagement has announced that it has formed a deeper integration with leading global CRM platform Salesforce. The expanded integration with Salesforce ‘Marketing Cloud’ platform will enable marketers to execute multi-channel campaigns by extending Salesforce customer journeys with OtherLevels’ app push.  In turn, clients will gain better interstitial, rich …

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Sylvia Jensen – Oracle Marketing Cloud – Its time for Marketing to step back & understand its ecosystem

Industry marketing stakeholders and decision makers are now faced with an abundance of tools and devices designed to optimise campaigns and maximise efficiencies. Sylvia Jensen, Head of Marketing EMEA at Oracle Marketing Cloud argues that industry marketers are better off stepping back and understanding their eco-system and tech infrastructure. This knowledge and understanding may lead to realising key objectives of customer …

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