Tag Archives: Mark Mcguiness

SportPesa is seeking to offer customers unrivalled experiences and access to major sporting events, with the launch of its new directive, the SportPesa Experience.  The Liverpool-based operator will use current partnerships with Everton Football Club, Hull City, SportPesa Racing Point Formula One Team and Chester Racecourse to provide customers with experiences from the Premier League, EFL, Formula One and Horse …

Kenyan betting group SportPesa has moved to strengthen its title sponsorship of Formula 1 racing team Racing Point, announcing the launch of new charity initiative ‘Grid that Gives’. The F1 charity initiative will be launched this weekend at the British F1 Grand Prix at Silverstone Circuit, raising funds for breast cancer sufferers in partnership with Racing Point charity partner ‘Breast …

After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …