BetMakers Technology Group has extended its agreement with William Hill, further strengthening the Australian betting solutions provider’s connections to the European sector. The deal will continue to encompass delivery of BetMakers fixed odds solutions, content, and data services to the legacy UK bookmaker, part of the 888 Holdings international gaming group since acquisition in late 2021. This includes its Price Manager …
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William Hill upgrades racing offering with BetMakers deal extension
Global Betting Services, a wholly-owned subsidiary of BetMakers Technology Group, has confirmed that it has ‘extended and upgraded’ its current commercial agreement with William Hill. Under the new agreement, BetMakers will become the ‘preferred distribution partner’ for William Hill and has agreed to continue supplying its wagering technology services. The wagering services provider has also agreed to offer William Hill …
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