Tag Archives: Marc Armstrong

Playbetr enhances LatAm profile with PSG deal

Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …

Read More »

Fonbet scores Paris Saint-Germain regional partnership

Fonbet scores Paris Saint-Germain regional partnership

Fonbet has signed a long-term partnership with Paris Saint-Germain to become the team’s official betting partner across Russia and the CIS region. Through the agreement, Fonbet will help the Ligue 1 team expand its fan base across the region by offering increased odds for Paris Saint-Germain matches, as well as ‘special promotions’ which will be developed in collaboration with the …

Read More »

22BET signs Paris Saint-Germain betting partnership

African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see the betting company become the club’s first Official African Betting Partner. The agreement, facilitated by Sportradar’s ad:s division which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services, will bring additional brand exposure for 22BET as well as exclusive marketing rights for its …

Read More »

Encore… Unibet nets PSG extension

Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign.  The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘.  Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …

Read More »

Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

Read More »