1xBet has linked with Ligue 1 club Paris Saint-Germain (PSG), in a deal which extends to the next three seasons. Last month, the online betting brand became an official regional partner of the French football team in both Africa and Asia, and is now reaching other regions beginning with the following season onwards. “Paris Saint-Germain is one of the world’s …
Read More »
FDJ has signed an agreement with Paris Saint Germain (PSG) which sees its sports betting brands, ParionsSport online and ParionsSport point of sale, become premium partners of the club. The operator of France’s National Lottery’s three season-long partnership looks to offer immersive and innovative experiences to both bettors and fans of the French football team. The brands will also benefit …
Read More »
Playbetr has partnered with French football club Paris St Germain (PSG), with a focus on promoting the team in the Latin American market. The three-year agreement between the club and the South American operator – which specialises in providing cryptocurrency sports betting, casino and B2B products and solutions – will see Playbetr benefit from marketing and branding rights. Playbetr will …
Read More »
Fonbet has signed a long-term partnership with Paris Saint-Germain to become the team’s official betting partner across Russia and the CIS region. Through the agreement, Fonbet will help the Ligue 1 team expand its fan base across the region by offering increased odds for Paris Saint-Germain matches, as well as ‘special promotions’ which will be developed in collaboration with the …
Read More »
African operator 22BET has inked a new sponsorship agreement with Paris Saint-Germain, which will see the betting company become the club’s first Official African Betting Partner. The agreement, facilitated by Sportradar’s ad:s division which delivers marketing solutions for bookmakers through digital, programmatic and sponsorship services, will bring additional brand exposure for 22BET as well as exclusive marketing rights for its …
Read More »
Kindred Group Plc flagship European sportsbook property Unibet has confirmed that it has expanded its sponsorship agreement with French Ligue 1 champion PSG, running until the 2023 campaign. The expanded arrangement sees Unibet enter PSG’s ‘third level partnership tier‘. Sponsorship terms will include increased branding opportunities within the US and Australia key new market territories for Unibet, plus enhanced PSG …
Read More »
Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …
Read More »
SBC News Voice of the Sports Betting Industry