Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …
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Pounds vs Points – Can LVG beat The Sun’s ‘fat man’?
Louis van Gaal could live to regret calling SunSport Reporter Neil Custis ‘fat man’ come May. The jibe was dished out following United’s 3-3 draw with Newcastle in mid January. Custis has now issued the Man Utd boss a challenge of pounds vs points. The Sun’s Man Utd Correspondent has vowed to lose 28lb by the end of May, and believes he …
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