Tag Archives: Lucky Generals

GambleAware debuts ‘cloud’ public impact campaign with Lucky Generals

SBC News GambleAware debuts 'cloud' public impact campaign with Lucky Generals

GambleAware has highlighted the real-life concerns of gambling addicts by launching its new public-impact campaign developed by Lucky Generals. Branded as ‘clouds,’ the campaign sees GambleAware erect the Perspex-glassed message of “Gambling clouded everything I did”. The message is gradually obscured by smoke to convey the emotions of those who have experienced gambling addiction. The visual campaign was launched this …

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GambleAware debuts ‘Reach Out’ campaign to battle treatment stigmas

SBC News GambleAware debuts 'Reach Out' campaign to battle treatment stigmas

GambleAware has launched its new nationwide advertising campaign, which seeks to inform the British public that “75% of people experiencing gambling problems feel they can’t open up to loved ones”. Titled ‘Reach Out’, the campaign has been produced by Lucky Generals, the new creative agency of GambleAware, who won the charity’s account last November and is tasked with portraying high-impact …

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GambleAware enlists Lucky Generals and OmniGOV at MG OMD for coordinated media strategy

GambleAware media strategy

GambleAware has enhanced its media strategy and operations, appointing Lucky Generals and OmniGOV at MG OMD as partners for this task. Both firms have signed three-year contracts with the gambling harm prevention charity, with an objective of supporting its national behaviour change campaign work.  A new programme raising awareness of gambling related harm forms part of this plan, alongside encouraging …

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Paddy Power says bye to mischief maker Paul Mallon

SBC News Paddy Power says bye to mischief maker Paul Mallon

Paul Mallon has confirmed his departure as Head of Brand Marketing for Paddy Power, ending his 10-year tenure as an advertising executive of the Irish bookmaker.  A key member of Paddy Power’s Mischief Making department, Mallon has joined London advertising agency Lucky Generals, taking on the role of Head of Special Ops. Mallon had formerly served as Paddy Power’s ‘Head …

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Betfair appoints Leo Burnett London as new creative lead

SBC News Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Mark Singleton departs as Paddy Power Marketing Director

SBC News Mark Singleton departs as Paddy Power Marketing Director

Advertising news source Campaign Live has reported that Paddy Power Marketing Director Mark Singleton has departed the bookmaker to join digital photo printing firm Photobox (Photobox.co.uk). A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016). Singleton would maintain the …

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Creative Switch… Paddy Power drops Lucky Generals for Chime Sports

SBC News Creative Switch... Paddy Power drops Lucky Generals for Chime Sports

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed under review by Paddy Power marketing during 2017. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by …

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Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

SBC News Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

Paddy Power continues its ‘You Beauty!’ campaign, celebrating sports ‘unsung heroes’. This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans. Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK …

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Paddy Power celebrates unsung heroes with ‘You Beauty’ campaign

SBC News Paddy Power celebrates unsung heroes with 'You Beauty' campaign

Paddy Power has launched its latest multi-channel brand advertising campaign ‘You Beauty’ celebrating sports’ unsung heroes. The UK-wide campaign developed by Paddy Power lead creative agency Lucky Generals sees the bookmaker drop its long term strapline ‘Paddy Power – You’re Welcome!’ and adopt new slogan ‘Paddy Power You Beauty’’. Paddy Power marketing has created two TV-spots; ‘The Steward’ and ‘The …

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Betfair launches ‘Ready!’ online casino TV campaign

SBC News Betfair launches 'Ready!' online casino TV campaign

Betfair marketing has announced the launch of its new online casino TV advertising campaign ‘Ready!’. The new campaign is Betfair’s first TV casino advert in over two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with Cole Paviour of Unit 9 Films directing the advert. Announcing the launch of ‘Ready!’, Betfair marketing …

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