Tag Archives: Lucky Generals

Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Mark Singleton departs as Paddy Power Marketing Director

Advertising news source Campaign Live has reported that Paddy Power Marketing Director Mark Singleton has departed the bookmaker to join digital photo printing firm Photobox (Photobox.co.uk). A six-year Paddy Power marketing veteran, Singleton has held a number of senior executive roles for the Irish bookmaker including Head of Sportsbook Marketing (2012-2015) and Head of Multichannel (2015-2016). Singleton would maintain the …

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Creative Switch… Paddy Power drops Lucky Generals for Chime Sports

Paddy Power has ended its four-year relationship with London marketing agency Lucky Generals, as the bookmaker’s lead creative agency. UK marketing news sources report that Lucky Generals chose not to re-pitch its services for the account, which had been placed under review by Paddy Power marketing during 2017. Moving forward, Paddy Power’s multi-million £/€ advertising account will be serviced by …

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Paddy Power & Lucky Generals continue ‘You Beauty!’ UK campaign

Paddy Power continues its ‘You Beauty!’ campaign, celebrating sports ‘unsung heroes’. This weekend the Irish bookmaker launched its latest ‘You Beauty! The Bus Driver’ campaign advert featuring a long-suffering coach driver and his woes at having to ferry unruly football fans. Launched last November, ‘You Beauty!’ continues Paddy Power’s TV marketing guidance under long-term creative agency Lucky Generals. The UK …

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Paddy Power celebrates unsung heroes with ‘You Beauty’ campaign

Paddy Power has launched its latest multi-channel brand advertising campaign ‘You Beauty’ celebrating sports’ unsung heroes. The UK-wide campaign developed by Paddy Power lead creative agency Lucky Generals sees the bookmaker drop its long term strapline ‘Paddy Power – You’re Welcome!’ and adopt new slogan ‘Paddy Power You Beauty’’. Paddy Power marketing has created two TV-spots; ‘The Steward’ and ‘The …

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Betfair launches ‘Ready!’ online casino TV campaign

Betfair marketing has announced the launch of its new online casino TV advertising campaign ‘Ready!’. The new campaign is Betfair’s first TV casino advert in over two years. The TV spot was developed by Paddy Power Betfair (PPB) lead creative agency Lucky Generals, with Cole Paviour of Unit 9 Films directing the advert. Announcing the launch of ‘Ready!’, Betfair marketing …

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Betfair launches ‘Ready?’ campaign with Lucky Generals

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

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Paddy Power ‘Complaints Line’ advert rapped by ASA for use of misleading promotion

The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …

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Paddy Power launches “too fruity” for TV campaign – “Pocket Jostle”

Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV. The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public. London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy …

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Paddy Power launches opening football 2015/2016 campaign with Lucky Generals

Paddy Power has launched its first 2015/2016 Premier League football campaign promoting its “Bet £20 Get £10” season kick-off promotion. The 30 second campaign titled Paddy Power – “So Generous it Hurts”, was filmed outside Manchester City’s Etihad Stadium, and depicts football fans being sprayed with gifts and offers from a Paddy Power 26 barrel chain gun. The opening Premier …

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