Tag Archives: Love Island

National Lottery aims for record coverage of Team GB’s Tokyo campaign

SBC News National Lottery aims for record coverage of Team GB's Tokyo campaign

National Lottery operator Camelot Group has launched the ‘lottery’s largest-ever brand campaign’– a summer-long, fully integrated multi-channel push to remind players that they’re supporting Team GB and ParalympicsGB athletes in Tokyo every time they play a National Lottery game. Adverts for the campaign will run across TV, Radio, Digital and high-impact OOH, as well as on all owned National Lottery channels and in 44,000 National …

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Camelot under fire for exploiting National Lottery age limits

SBC News Camelot under fire for exploiting National Lottery age limits

Camelot Group, the operating company of the National Lottery, has faced media and political backlash following reports that 16 and 17-year-olds have spent £47 million on National Lottery games.  The Sunday Times accused Camelot of ‘exploiting a loophole’ in UK gambling laws, allowing children to wager on National Lottery instant-win products without any form of intervention.  Quoting ‘latest figures’, the …

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Paddy Power – Too Hot To Handle vs Love Island will be lockdown’s biggest market

SBC News Paddy Power - Too Hot To Handle vs Love Island will be lockdown's biggest market

Paddy Power has backed ‘Too Hot To Handle’ , a dating show recently launched by Netflix, to outperform ITV’s ‘Love Island’ – the current kingpin of reality TV. Launched this weekend, Too Hot To Handle sees US streaming giant Netflix develop its first exclusive reality dating series, seeking to woo audiences starved of entertainment content during the lockdown period. Noting a positive reaction to the …

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Bookies Corner – Tory leadership race faces a reality check

SBC News Bookies Corner – Tory leadership race faces a reality check

Brexit Britain faces further political drama as The Conservative Party sanctions a leadership race to replace Theresa May as Prime Minister. Preparing for political twists and turns, SBC gets the bookies lowdown on what will be this summer’s most sadistic betting market… _______________________ SBC: What is the mood of the nation telling bookmakers with regards to the Conservative Leadership race. What conclusions …

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SBC Bookies Corner: Why Love Island will tear us apart….again!

SBC News SBC Bookies Corner: Why Love Island will tear us apart....again!

This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …

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Paddy Power – Watch Out! Love Island 2018 to break all TV entertainment betting records

SBC News Paddy Power - Watch Out! Love Island 2018 to break all TV entertainment betting records

Paddy Power has detailed that the new series of ITV2’s ‘Love Island’, starting Monday 4 June, has taken ‘90% more in pre-event bets’ than its 2017 edition. Following May’s Bank Holiday weekend, ITV2 bosses revealed the identities of Love Island 2018’s eleven contestants (5 girls – 6 boys). Running over a period of eight-weeks, Love Island producers firmly believe that …

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Gaming Realms expands ITV content partnership

SBC News Gaming Realms expands ITV content partnership

London AIM-listed mobile games and platform developer Gaming Realms Plc has expanded its licensing agreement with UK broadcaster ITV. The new deal secured by Gaming Realms will allow the developer of mobile games to produce gaming titles for the ITV syndicated shows of ‘Dancing on Ice’, ‘The Only Way is Essex’ and ‘Hell’s Kitchen’. Gaming Realms governance stated that its …

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British punters swoon over Love Island markets

SBC News British punters swoon over Love Island markets

Tonight’s series finale of Love Island is the culmination of a series that has engaged punters in record breaking numbers. During its two-month run, Love Island has enthralled the nation and it appears that British gamblers weren’t immune to fanaticism about this summer’s reality TV showpiece. Paddy Power’s Lee Price said: “It’s a record-breaking year for Love Island betting. We’ve …

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Gaming Realms secures ITV ‘Love Island’ games development partnership

SBC News Gaming Realms secures ITV 'Love Island' games development partnership

Industry next-generation games developer Gaming Realms Plc has this week announced that it has secured content rights with UK broadcaster ITV to build and develop gaming products for its hit reality TV show ‘Love Island’. The London AIM-listed games developer will build ‘Love Island’ based games in partnership with Storm Games studio, which will be hosted through Gaming Realms mobile …

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