Brazil, with its population of over 210 million, has a number of unique challenges when it comes to identity verification, according to Roger Redfearn-Tyrzyk, VP of Global Gaming at IDnow. Writing on LinkedIn, Redfearn-Tyrzyk asserted that the Brazilian gambling market has ‘significant potential’ and offers a wide range of opportunities. The market has been estimated to be worth over $6bn, …
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Entain aims for new horizons in its journey towards gender parity
Entain Plc has declared continued strides towards achieving its group-wide gender pay parity objectives after publishing its annual ‘Everyone’s in the Game’ – gender pay gap report. The FTSE100 firm underlined its position as ‘the betting sector’s most inclusive employer’ achieving a median hourly pay gap of 7.1%, significantly lower than the UK’s national average of 15.5% for mass-market businesses. …
Read More »Robert Griffin, MIRACL: Don’t Gamble With Passwords!
Robert Griffin, CEO of MIRACL, has urged betting leadership to move beyond its out-dated assumption that passwords can be considered as an effective security measure protecting customers. Presenting a case study at the SBC Summit Barcelona – Digital, Griffin detailed that betting operators are still “gambling with passwords” which have become an obsolete security tool, no longer protecting player data and further hindering vital …
Read More »OPTIMA picks up Rising Star prize at the LinkedIn Talent Awards
Sports betting and gaming solutions provider OPTIMA has been crowned by LinkedIn – the world’s largest professional networking site, as the firm’s Rising Star in Spain. The recognition came as part of the LinkedIn Talent Awards, which are awarded to companies based on their utilization of LinkedIn solutions and activities across the platform. OPTIMA was selected for the award based …
Read More »Sportdec CEO Bruce Bale – Addressing non-betting football fans
Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …
Read More »Matthew Balch – On Mobile – How to drive organic installs using App store optimisation techniques
If you’re a marketing person, or an operator with an iOS application swimming away in Apple’s app store, the chances are that you’ve allocated time, resources and budget to improving your app’s rank in the ‘Free Sports’ category. For some operators out there, the answer to boosting app store visibility is Hollywood or sporting celebrities jumping onto would-be customers’ TV …
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