William Hill has revealed that it has become Aston Villa FC’s official in-stadium betting partner for the next two EFL seasons. The collaboration sees the pair enhance the matchday experience for fans, with the operator offering betting facilities inside the Premier League team’s Villa Park stadium. “We’re thrilled to be teaming up with Aston Villa and to be delivering our …
Read More »
William Hill has signed a partnership with the Scottish top-flight’s Celtic FC, becoming the club’s official in-stadium betting partner. This will allow the 888Holdings-owned brand to operate betting facilities at the Scottish Premiership champions’ Celtic Park stadium for the next two seasons. The bookmaker plans to offer exclusive offers and promotions to Hoops fans as the 2022-23 campaign continues, with …
Read More »
William Hill has been named official betting partner of the Racing League for the second year in a row, sponsoring the 2022 edition of the tournament. Launched last July, the Racing League is the first horse racing event in the UK to follow a league format, featuring teams of horses, jockeys and trainers representing seven regions of Great Britain and …
Read More »
William Hill has become the title sponsor of the inaugural ‘Racing League’ – UK horse racing’s first team-based competition which aims to revive public interest in the heritage sports. Beginning on Thursday 29 July at Newcastle Racecourse, the Racing League will feature 12 teams riding in 36 handicap races, with the competition taking place over a six-week period. Competition organiser …
Read More »
William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, Hoppings Stakes and Gosforth Park …
Read More »
William Hill has strengthened its racing expertise with the addition of Nick Luck who will become the bookmaker’s new flat racing expert. The seven-time HWPA Broadcaster of the Year joins William Hill’s stable of racing experts which includes Rebecca Curtis, Sir AP McCoy and the Twiston-Davies’, Nigel and Sam. Commenting on his new role, Luck said: “I am delighted to …
Read More »
Strengthening its commitment to mixed martial arts, William Hill has been named as the new exclusive gambling partner of Bellator MMA. Under the terms of the new partnership, William Hill will support the MMA promotions company with all Bellator’s European Series events throughout 2020. It comes as Bellator enters the second year of its broadcast relationship with Channel 5. Liam …
Read More »
Continuing to back British boxing talent, William Hill marketing has announced the appointments of future prospects Lawrence Okolie and Joshua Buatsi as new brand ambassadors. Both boxers won their respective bouts last weekend at London’s Copper Box Arena, with Okolie securing the Commonwealth cruiserweight title, whilst Buatsi won the UK light-heavyweight crown. Moving quickly up all boxing rankings, Okolie (26) …
Read More »
UK bookmaker William Hill has secured an agreement with the Arena Racing Company (ARC) and Doncaster Racecourse, to strengthen its sponsorship arrangements with the Yorkshire track. William Hill’s involvement marks an extension of their connection with Doncaster, with the firm announced as sponsors of the two day Grimthorpe Chase meeting, which is set to take place on Saturday 3 and Sunday 4 …
Read More »
Bringing innovation and player engagement to its retail betting shops, bookmaker William Hill has launched a series of interactive shop window takeovers promoting its Cheltenham Festival 2017 offers and market odds. The project led by Leeds-based retail and leisure marketing agency Savvy, will see William Hill promote a live in-store campaign utilizing interactive holograms of racehorse and jockeys. The horses …
Read More »
SBC News Voice of the Sports Betting Industry