William Hill has strengthened its racing expertise with the addition of Nick Luck who will become the bookmaker’s new flat racing expert.
The seven-time HWPA Broadcaster of the Year joins William Hill’s stable of racing experts which includes Rebecca Curtis, Sir AP McCoy and the Twiston-Davies’, Nigel and Sam.
Commenting on his new role, Luck said: “I am delighted to join the William Hill team. William Hill has a strong association with horse racing on both sides of the Atlantic, and so I am looking forward to working with a brand that shares my love for the sport of kings.”
As part of the job, Luck will provide key insights and tips on both UK and US racing, with his content due to be shown across the William Hill website and the operator’s Twitter page.
Liam McKee, Head of Sponsorship at William Hill, added: “We have seen a keen interest in US racing during the lockdown, and we believe our customers will continue to enjoy it even when racing returns to the UK. Nick’s racing knowledge covers both sides of the pond, and we hope our customers find some luck when backing his selections.”
The news comes as the UK racing industry is ramping up preparations for an early June resumption, ensuring that its measures are in line with the UK Government’s guidance.