Tag Archives: LeoVegas AB

LeoVegas launches home campaign against the black market

LeoVegas AB has launched a Swedish public awareness campaign promoting safe play with licensed online gambling incumbents.  The Stockholm-listed online gambling group said it has chosen to launch the campaign to defend the industry against common misconceptions and falsehoods. LeoVegas wants to drive awareness of licensed online gambling incumbents, after independent reports highlighted that the Swedish government has failed in …

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Strong Q1 opening sees LeoVegas recover lost ground

Delivering on key corporate restructuring initiatives, LeoVegas AB has detailed a strong opening to 2020 trading, recording a 4% increase in group revenues to €89 million (Q12019: €86m). The Stockholm-listed online gambling group completed the migration of its 12 UK brands onto its proprietary technology platform, vastly improving game offerings, payment services and engagement functionalities, while also reducing group operating …

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LeoVegas appoints Johan Rikner as group digital marketing lead

Stockholm-listed LeoVegas AB has continued to restructure its marketing leadership, after confirming the appointment of Johan Rikner as new Digital Marketing Director. Detailed as a key leadership appointment for 2020 directives to Swedish business news source Resume.se, Rikner is the former founder of Nordic native and press advertising publisher Nyheter365 (‘News365’) – a business acquired by Stockholm marketing group Mediaplanet in …

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LeoVegas kicks off Vaxjo recruitment drive

Stockholm-listed online gambling group LeoVegas AB is seeking new engineering talent to join its IT hub in the Swedish city Vaxjo (Kronoberg county). This weekend, LeoVegas HR launched an innovative marketing campaign advertising in ‘code’ the vacancies the operator seeks to recruit, throughout Vaxjo’s city billboard. Operating since 2011, LeoVegas maintains three offices within its home market of Sweden located in …

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LeoVegas agrees €15m Authentic Gaming offload to Genting

Issuing a market filing this morning, the governance of Stockholm-listed LeoVegas AB has agreed to sell its live gaming vertical Authentic Gaming to Genting Group for €15 million (£13m). Updating investors, LeoVegas details that the transaction is undertaken on a ‘debt-free basis’ and represents a return of more than 100% on its investment in the live gaming enterprise. LeoVegas’ investment in Authentic …

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Mediacle maintains tier-1 momentum with LeoVegas partnership

LeoVegas

Stockholm-listed online gambling group LeoVegas AB has become the second industry incumbent to partner with industry full-service marketing agency Mediacle, optimising its localisation capabilities for emerging markets. The agreement will see Mediacle work with LeoVegas marketing teams, optimising campaigns and customer engagement for new markets. A specialist agency in industry marketing and player acquisition strategies, Mediacle offers operators tailored marketing solutions …

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Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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LeoVegas AB moves on Spanish ‘soft launch’

Stockholm-listed online gambling group LeoVegas AB has announced the ‘soft launch’ of its first Spanish domain – LeoVegas.es. This July, LeoVegas governance announced that it had secured approved DGOJ licenses, allowing the online gambling group to operate B2C casino and sportsbook provisions for the regulated Spanish online gambling marketplace. Detailing a quick turnaround, the online gambling group launches a ‘lite …

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LeoVegas completes systems migration to Google Cloud

Stockholm-listed LeoVegas Group AB has completed a key technical objective, after migrating its entire gaming and customer management platform provisions on to the Google Cloud. The European online gambling group states that it will gain significant flexibility whilst improving product scaling capacities, as its core systems transfer from being maintained in Malta to the Google Cloud Platform (GCP). Fulfilling a …

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LeoVegas positive over 2019 outlook despite UK & Sweden adjustments

LeoVegas

Stockholm-listed online gambling group LeoVegas AB has detailed a positive opening to 2019 trading, as the company adjusts to new regulatory conditions within the UK and Sweden. Publishing its Q1 2019 trading update (period ending 31 March), LeoVegas reports a 12% increase in corporate revenues to €86 million (Q12018: €77m), as the company records double-digit growth in customer metrics related …

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