March 12, 2021
LeoVegas has become the first online casino operator to pass the approval process and launch on Google Play in the Swedish, Danish and Spanish markets. The agreement represents a significant step in the firm’s international expansion, as players utilising Android devices make up roughly 45% of the mobile operating system market share in Sweden, 38% in Denmark and 90% in …
Read More »March 3, 2021
Online betting operator LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …
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