SBC News Voice of the Sports Betting Industry
LeoVegas has become the first online casino operator to pass the approval process and launch on Google Play in the Swedish, Danish and Spanish markets.
The agreement represents a significant step in the firm’s international expansion, as players utilising Android devices make up roughly 45% of the mobile operating system market share in Sweden, 38% in Denmark and 90% in Spain.
“Once again, we have positioned ourselves as leaders in our industry and make it easier for our customers to get a superior mobile product and this will enhance the customer experience” said Mattias Wedar, Chief Product & Technology Officer at Leo Vegas.
“It was a tight deadline as Google only announced this possibility officially in late January, but with a great effort of all teams involved we were able to make it happen not only on time, but ahead of competitors.”
LeoVegas’ Google Play debut represents a continuation of its international expansion, particularly in the Nordic countries.
Last week, the operator launched its ‘LeoUniverse’ marketing campaign, which will be initially broadcast on Swedish and Danish television, before being expanded to a wider international audience.
The campaign was produced in collaboration with Copenhagen-based marketing agency Uncle Grey. The company’s Creative Chairman, Lars Samuelsen, stated that LeoVegas’ offering was ‘highly aligned with the entertainment industry,] before adding ‘and obviously, their brand universe should be an extension of that feeling’.
Additionally, LeoVegasAB has also reported a strong performance in the Nordic sectors as of late, despite regulatory changes in Sweden and Norway and tax increases in Denmark, recording an EBITDA growth of 25% for 2021 while operating cash flow increased by almost 90%.
