Tag Archives: Lennart Kessels

Kindred Group plc-owned brand Unibet has launched a new health awareness campaign across Belgium and the Netherlands in collaboration with the Dutch cycling team Tour de Tietema (TDT). The new project called ‘Follow Your Heart’ aims to boost the public’s knowledge about the potential heart issues that could arise within the cycling community.  Both entities have developed a specialised online …

Kindred Group, a main sponsor of Middlesbrough FC, is donating its front of shirt branding space to the MFC Foundation. In the aim to draw attention to the work of the Foundation within the local community, as well as how people in the area can access its projects and services, the operator is replacing its usual Unibet logo.  As the principal …

Unibet has partnered with Dutch cycling team Tour de Tietema, becoming its main sponsor and therefore rebranding it as the TDT-Unibet Cycling Team. From January 2023, the Kindred-owned operator will work with the team in the aim of inspiring sports enthusiasts to start cycling themselves.  “We are extremely proud to work together with Tour de Tietema,” commented Lennart Kessels, General …

Kindred Group has announced that its flagship brand Unibet has become a community partner of AFC Ajax, Dutch football’s most historic and prestigious club.  Ajax will join Unibet’s roster of European football sponsorships, promoting safer gambling, mental health awareness, community engagement and social mobility/access to football. “Kindred Group plc (Kindred) and its flagship brand Unibet enter a commercial partnership with …