LeoVegas will show its support for Responsible Gambling Week by replacing the LeoVegas logo on the Leicester Tigers shorts for this weekend’s Premiership match against London Irish with the Responsible Gambling banner. Responsible Gambling Week, which runs from 7-13 November, is a cross-industry initiative to promote safer gambling in the UK and Ireland. It has been set up to create …
Read More »
LeoVegas has pointed to a near six million audience for Norwich’s FA Cup clash with Chelsea last season to explain its heavy sponsorship focus on Championship sides in 2018/19. The mobile gametech group now has an involvement in front-of-shirt sponsorship for four of the league’s sides, with LeoVegas branding adorning the kits of Norwich and Brentford, while LeoVegas owned Royal …
Read More »
England’s most successful Rugby Union club, Leicester Tigers, have announced a new two year partnership agreement with LeoVegas. The online gambling site will now see the deal run until the culmination of the 2019/20 season, and follows a successful first full year in connection with the Welford Road based outfit. Through the extension, LeoVegas states that it is “continuing its …
Read More »
LeoVegas.com has been helping to build a bridge between Norfolk based sports outfits Leicester Tigers and Norwich City. The Swedish mobile gaming and sports betting operator is the shirt sponsor of City and official betting and gaming partner of the Tigers. They presented England internationals Ben and Tom Youngs, fellow Tigers Will Evans and George Catchpole and development talents Harry …
Read More »
All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …
Read More »
More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …
Read More »
Aviva Premiership Rugby Club Leicester Tigers has launched its new mobile app, powered by official betting partner LeoVegas. The app aims to be the best information portal for Leicester Tigers fans, and will include exclusive club content, videos and ‘matchday live’ features such as pre and post-game analysis. LeoVegas further informs that the app has been built utilising Opta rugby …
Read More »
As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …
Read More »
Late last week, LeoVegas was revealed as the new ‘Official Betting and Gaming Partner’ for Leicester Tigers, the two-time European Cup winners and 10-time English league champions. We caught up with UK Country Manager Shenaly Amin to find out more about the three-year deal, how the company will judge the effectiveness of the partnership, and whether Leicester’s recent poor form …
Read More »
LeoVegas has made a ‘statement of intent’ by announcing a sponsorship deal with one of UK’s most decorated rugby clubs, Leicester Tigers. The company has been revealed as the ‘Official Betting and Gaming Partner’ for the two-time European Cup winners and 10-time English league champions. The three-year deal from January 2017 will include the online casino’s brand logo on the …
Read More »
SBC News Voice of the Sports Betting Industry