Tag Archives: Leicester City FC

Up for the cup: Ladbrokes agrees one game partnership with Fleetwood

Fleetwood Town announces one game betting partnership with Ladbrokes for the return of Jamie Vardy in the FA Cup 3rd round tie at Highbury on Saturday. The League one club has announced it’s delight to welcome in a one-match deal that will see Ladbrokes, the fastest growing multi-channel betting and gaming brand in the UK, become the team’s official sleeve …

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SBC’s On the Ball: The football business insight

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …

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50/1 for Leicester City and Shakespeare to do the impossible

There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …

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High profile delegates highlight the importance of Betting on Football

Betting on Football (3-5 May)

SBC Founder Rasmus Sojmark has delivered on his promise to turn this year’s Betting on Football into an even ‘bigger and better’ gathering of the leading lights in the sports betting industry. For the first time, Betting on Football (BOF 2017) will be spread across three days (3-5 May) with networking events at Kensington Roof Gardens and Under the Bridge …

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12BET becomes official betting partner in Asia for Arsenal FC

12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets. Rory Anderson, 12BET Spokesman, …

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12Bet signs deal with Leicester City FC

Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …

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BOFCON 2016 – Club Call: Partnerships and Activation

Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …

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Premier League Betting Tips (19-20 March)

Home-field Advantage: Swansea City v Aston Villa KubanaBob is an experienced Premiere League tipster, having been featured here on SBC three times. This time he’s pitching Swansea to win at 67/100 (1.67) odds with Bet365. He’s very confident with this one, pointing back to Swansea’s persistent performance against Bournemouth. They lost that match, but were consistently fighting to get back …

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Bernard Marantelli – Colossus Bets – BOFCON Speaker

The drive for live betting continues apace from the consumer, with innovations such as cash out now standard across most of the leading bookmakers. What will be the next development to engage the customer base? Register for Betting on Football to find out! We have Bernard Marantelli, CEO and Founder of Colossus Bets, as part of our Game Time panel, …

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Pensioner stands to win £60k if Leicester land the title

A pensioner stands to win more than £60,000 from spread bets placed on Leicester City at the start of the season, should the Foxes finish top come May. The retired man, who lives in Yorkshire, backed Claudio Ranieri’s side on spread betting company Spreadex’s Premier League Index. The Index pays out on the top five placed clubs at the end …

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