Parimatch has renewed its sponsorship deal with Championship side Leicester City FC. The sports betting brand – managed by Gibraltar-based online gambling operator BVGroup – will obtain branding on pitch-side LED advertising boards, hospitality sponsorship, interview backdrops at the King Power Stadium, website banners, as well as online and offline advertising rights. Filip Pirozenok, Head of Parimatch in the UK, …
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FansUnite has entered into an Memorandum of Understanding (MoU) with Dragon Bet to supply its Chameleon iGaming platform to the Lovell Brothers Limited-owned Welsh sportsbook. The MoU covers a long-term licensing agreement that will enable Dragon Bet to utilise the Canadian sportstech group’s white-label software, which is due for launch in the UK later this year. FansUnite has been pursuing …
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Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …
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Fleetwood Town announces one game betting partnership with Ladbrokes for the return of Jamie Vardy in the FA Cup 3rd round tie at Highbury on Saturday. The League one club has announced it’s delight to welcome in a one-match deal that will see Ladbrokes, the fastest growing multi-channel betting and gaming brand in the UK, become the team’s official sleeve …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …
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There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …
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SBC Founder Rasmus Sojmark has delivered on his promise to turn this year’s Betting on Football into an even ‘bigger and better’ gathering of the leading lights in the sports betting industry. For the first time, Betting on Football (BOF 2017) will be spread across three days (3-5 May) with networking events at Kensington Roof Gardens and Under the Bridge …
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12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets. Rory Anderson, 12BET Spokesman, …
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Leicester City FC has announced global sport betting operator 12BET as an Official Betting Partner for the 2016/17 season. Formed in 2007, the sports betting and casino brand specialises in-play football betting and this is far from its first top tier sponsorship in the sport having agreed deals with Sevilla, Swansea and Newcastle United in the past. Leicester City Heads of Partnerships Harj …
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Tony Kenny and Mark Davies agreed that the days of making a sponsorship deal and waiting to the end to check its impact are long gone. Bookmakers and clubs are working on a daily basis to push sponsorship activation, ensure that the partnerships are engaging and generate PR opportunities. Tony Kenny, Head of Sponsorship for William Hill, cited the Joshua …
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