SBC News Up for the cup: Ladbrokes agrees one game partnership with Fleetwood

Up for the cup: Ladbrokes agrees one game partnership with Fleetwood

Fleetwood Town announces one game betting partnership with Ladbrokes for the return of Jamie Vardy in the FA Cup 3rd round tie at Highbury on Saturday.

The League one club has announced it’s delight to welcome in a one-match deal that will see Ladbrokes, the fastest growing multi-channel betting and gaming brand in the UK, become the team’s official sleeve partner along with the use of extensive LED perimeter advertising throughout the match. The firm’s advertising will also appear on the giant screen and on stadium TVs, and in the match-day programme.

The partnership will give Ladbrokes a prominent presence on Fleetwood Town’s official social media channels to support betting activity prior to the big game.

The deal also allows Ladbrokes to nominate the Man of the Match and present the bottle of champagne pitch side at end of the game.

Michael Sheehan, Head of Partnerships at Ladbrokes said: “We’re thrilled to be forming this partnership with Fleetwood Town football club for the FA Cup third round. It promises to be an exciting game, especially with the return of Jamie Vardy to his old stomping ground, and we would like to wish the manager, the players and the fans the very best of luck.”

Martin Booker, Head of Commercial added: “We are delighted to associate with Ladbrokes for the FA Cup as our Betting partner and first ever Sleeve partner for the FA Cup. This represents another significant sponsorship deal for the club showing that the magic of the FA Cup is still alive and gives us a unique opportunity to showcase our club on national TV. It’s an exciting day for everyone connected with the club.”

 

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