Tag Archives: Lee-Ann Johnstone

SBC Digital – India: Potential markets and paths for success

With a total population of around 1.3 billion, India is a highly attractive and potentially lucrative market for a range of different industries, including sports betting and gaming. Speaking at the SBC Digital – India on a Vbet-sponsored panel , four affiliate and marketing specialists discussed the potential of India’s market for affiliates, highlighting key jurisdictions and sectors, as well …

Read More »

Johnstone takes 100% control of AffiliateINSIDER brand

AffiliateINSIDER and SBC are pleased to announce that AffiliateINSIDER co-founder Lee-Ann Johnstone is taking sole ownership after agreeing a deal with SBC to buy its half of the business. Launched originally as a joint venture with SBC, AffiliateINSIDER was created to help the sector adapt to a series of rapid changes taking place in affiliate and digital marketing. The collaboration …

Read More »

KaFe Rocks: COVID-19 allowed us to reflect for the future

The global health pandemic has caused shockwaves across the entire gambling industry, with widespread restrictions imposed on retail operations forcing companies to shift their focuses towards other avenues, albeit temporarily, to sustain themselves during this tumultuous year. But as live sport starts to resume and retail bookmakers start opening up their stores, the discussion has turned towards how the industry …

Read More »

AffiliateINSIDER supports BetShah affiliate programme launch

BetShah has outlined plans to ‘cement and further enhance’ its current network of partnerships after confirming the launch of its new affiliate program which will be managed exclusively by AffiliateINSIDER. The partnership plans to guarantee both support and development of BetShah’s affiliate marketing strategy to a global market and provide affiliate relationship management of the highest calibre upon launch. Ioannes Lagos, Project Manager at …

Read More »

Marathonbet affiliate program gets AffiliateINSIDER management boost

Marathonbet

Marathonbet has injected “energy and expertise” into its affiliate program after striking a new deal with AffiliateINSIDER. As the new affiliate management agency for Marathonbet, AffiliateINSIDER has set about combining strategy and program management with the bespoke marketing services to widen the online sports betting and gaming operator’s global reach. Marathonbet, who this week announced a new multi-year deal with …

Read More »

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

Read More »

David da Silva: “EasyOdds has a natural role to fulfil”

EasyOdds CEO David da Silva believes his firm has “a natural role to fulfil as an independent body sitting between consumers, operators and the UK Gambling Commission”. The comments were made during an interview with AffiliateINSIDER, when da Silva was probed on what kind of strategy the sports betting affiliate has implemented to deal with compliance and social responsibility. “To …

Read More »

George Swift to host first-of-its-kind ‘Elevate and Thrive’ Business Coaching Workshop at AI Bootcamp

Celebrated business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, an event running in tandem with SBC Betting on Football 2019. Held at Under the Bridge in Chelsea, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving …

Read More »

All-In Diversity Project and AffiliateINSIDER land partnership

The All-In Diversity Project (AIDP) has announced a strategic partnership with AffiliateINSIDER, with AIDP Co-founder Kelly Kehn expressing that affiliates “have a big part to play” in terms of “creating a positive image for the industry”.   Moving into its third year, the AIDP aims to extending reach globally to new sectors of the industry as well as new geographical …

Read More »

AffiliateINSIDER lands affiliate management agency role for Vbet

Vbet

AffiliateINSIDER (AI) has struck a deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management. AI’s affiliate management service includes both strategy and program management coupled with bespoke marketing services designed to growth hack affiliate recruitment, program promotion and widen brand reach. …

Read More »