AffiliateINSIDER (AI) has struck a deal with Vbet to become the bookmaker’s affiliate management agency. Through the role, AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management.
AI’s affiliate management service includes both strategy and program management coupled with bespoke marketing services designed to growth hack affiliate recruitment, program promotion and widen brand reach.
Vbet will also benefit from access to reputable affiliates through unique events such as AffiliateFEST and AIBootcamp, for which it has already secured headline sponsorship in 2019. The second edition of the event (AIBootcamp2019) will be held at Under the Bridge in London from 21-22 March 2019.
In addition to this, clients such as Vbet can take advantage of ongoing skills-development for their growing affiliate team via the AffiliateINSIDER Affiliate Manager Training academy, while benefiting from additional PR and media support via the company’s news hub.
Arsen Aharonyan, Vbet VP Operations, explained: “We believe in investing in the best expertise to help our business innovate and grow Vbet’s global expansion via the affiliate channel. As such, we’ve partnered with AffiliateINSIDER to manage the commercial strategy affiliate relationship management and marketing for our global affiliate program.
“AffiliateINSIDER has over two decades of affiliate marketing experience obtained in iGaming and a strong value-driven ethos which matches our own. We’re delighted to be working with AffiliateINSIDER’s experienced team to improve our affiliate program proposition.”
AffiliateINSIDER Founder and CEO Lee-Ann Johnstone added: “We are thrilled to have the opportunity to work with Vbet and help support their global affiliate expansion. I”m very excited to be working with such an exciting product and a constantly innovating brand.
“As a pure affiliate marketing and events business, we specialise in working with brands who want to build personable relationships in the affiliate community and driving focussed revenue growth. Our team is well versed at implementing cost effective strategies that drive incremental revenue and brand marketing reach. We look forward to working alongside the Vbet team as the business expands into new global markets.”
Vbet, winner of the Balkan Gaming Awards for Online Operator of 2018, cited AI’s “value-driven ethos” as well as the team’s connections and expertise in affiliate marketing as the main reasons for the appointment. AI has a track record of helping deliver growth and has fast become a “go-to” supplier for affiliate program strategy and account management services since launching in late 2017.