It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …
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New survey finds licensing ‘ignorance’ among Swedish gamblers
Only 5% of Swedes know how to check if an online sportsbook or casino holds a Swedish licence, according to a new survey by the Swedish Gambling Authority (SGA). The survey, carried out in collaboration with Novus using data collected from 1,737 interviewees, found that eight out of 10 Swedes have ‘probably’ not played at a site without a licence …
Read More »My Betting Sites Australia marks 21st country launch for Leadstar
Swedish iGaming affiliate Leadstar Media has expanded its global footprint after taking its My Betting site to Australia. My Betting Sites was launched in 2019, offering sports betting content and bookmaker reviews for users in the UK, Canada, Kenya, India, Nigeria and New Zealand. The latest expansion into Australia marks the affiliate’s 21st operational jurisdiction. Leadstar Media CEO Eskil Kvarnström …
Read More »New Zealand bound: Leadstar takes My Betting Sites down under
iGaming affiliate Leadstar Media has taken more expansion steps by entering the New Zealand market, with Australia soon to follow. In November 2019, the Stockholm-based affiliate launched MyBettingsites.com which has already gone on to become one of the most important sites in the Leadstar portfolio. My Betting Sites started with sports betting content and bookmaker reviews for users in the …
Read More »Leadstar launches ApostasBrasil.com to advance LatAm profile
Leadstar Media has continued to expand its international footprint after announcing the launch of dedicated Brazilian sports betting portal – ApostasBrasil.com (BrazilBets.com). Marked as a key strategic launch, ApostasBrasil.com will serve as Leadstar’s flagship property for the imminent launch of Brazil’s regulated online gambling marketplace, expected in 2021 (dependent on regulatory developments). ApostasBrasil.com is Leadstar’s second Portuguese language website following …
Read More »Leadstar Media launches new Italian site Mondositiscommesse.it
Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website Mondositiscommesse.it. It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market. Coming just two years after Bookmakerbonus.it was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy …
Read More »Successful summer leaves Leadstar positive over industry’s recovery
Figures coming out of both the UK and Germany have shown positive signs of recovery for the sports betting industry, while the return of top level football in both of these countries produced an immediate upturn in betting-based traffic across the world. That’s according to betting affiliate Leadstar Media, which oversees several products across a variety of global markets including …
Read More »MySportwetten: What German players want from a bookmaker
The most important factor for German players choosing a bookmaker is a wide range of sports and leagues to bet on, found a survey among users on MySportwetten.de, but members of the same odds comparison site are largely not interested in playing online casino. Leadstar Media brand MySportwetten completed the survey to understand more about its affiliated players as the …
Read More »Bundesliga return offers May boost for German betting market
German bookmakers and affiliates have reported a drastic increase in business after the Bundesliga returned following an eight week hiatus. Affiliate company Leadstar Media reported that its MyWettbonus.de brand had recorded a 100% increase in business since football resumed. Meanwhile, searches for ‘sportwetten’ – the German for ‘sports betting’ – were 2.5x higher in May than in the middle of …
Read More »85% pause activity as esports tops the betting bill in Germany
More than 85% of sports bettors in Germany have stopped placing bets, according to a survey conducted by bookmaker comparison portal MySportwetten.de – part of Leadstar Media group. The unrepresentative survey, conducted as a poll amongst members of the MySportwetten.de community, was set up to show how much the betting world in Germany has changed as a result of COVID-19. …
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