Leadstar Media Director of Operations Jacob Ljunggren chats to SBC News about being an affiliate in Latin America, and how marketing regulations can impact the firm’s operations. SBC News: What is Leadstar Media’s operational strategy in Latin America and what markets do you operate in that region? Our operational strategy remains consistent across all the markets we enter. The goal …
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Brazil’s upcoming sports betting and online casino launch has unsurprisingly been one of the hottest topics of 2024, largely due to the amount of time that the industry has had to wait for the country’s Government to enact a bill that has been swirling around for four years. Now President Lula has penned that bill, onlookers are dissecting the specifics …
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The ever-evolving landscape of the UK sports betting market is marked by intriguing shifts in user behaviour and brand dynamics. A closer look at the search data reveals a panorama of trends that provide valuable insights into the industry’s current state. Assuming the US as separate gaming markets, which they indeed are, the UK is currently the largest regulated gaming …
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Leadstar Media has taken a step forward in its global expansion plans, launching My Betting Sites in Ireland, the 10th market entry for the sportsbook comparison site. The site will provide information around verification processes and payment options in the Irish betting and gaming space, as well as sport-specific guides so bettors can compare operators’ offerings. Additionally, My Betting Sites’ …
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It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …
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Only 5% of Swedes know how to check if an online sportsbook or casino holds a Swedish licence, according to a new survey by the Swedish Gambling Authority (SGA). The survey, carried out in collaboration with Novus using data collected from 1,737 interviewees, found that eight out of 10 Swedes have ‘probably’ not played at a site without a licence …
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Swedish iGaming affiliate Leadstar Media has expanded its global footprint after taking its My Betting site to Australia. My Betting Sites was launched in 2019, offering sports betting content and bookmaker reviews for users in the UK, Canada, Kenya, India, Nigeria and New Zealand. The latest expansion into Australia marks the affiliate’s 21st operational jurisdiction. Leadstar Media CEO Eskil Kvarnström …
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iGaming affiliate Leadstar Media has taken more expansion steps by entering the New Zealand market, with Australia soon to follow. In November 2019, the Stockholm-based affiliate launched MyBettingsites.com which has already gone on to become one of the most important sites in the Leadstar portfolio. My Betting Sites started with sports betting content and bookmaker reviews for users in the …
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Leadstar Media has continued to expand its international footprint after announcing the launch of dedicated Brazilian sports betting portal – ApostasBrasil.com (BrazilBets.com). Marked as a key strategic launch, ApostasBrasil.com will serve as Leadstar’s flagship property for the imminent launch of Brazil’s regulated online gambling marketplace, expected in 2021 (dependent on regulatory developments). ApostasBrasil.com is Leadstar’s second Portuguese language website following …
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Online gambling affiliate company Leadstar Media has expanded its Italian product portfolio through the launch of new website Mondositiscommesse.it. It’s the company’s second bookmaker comparison site focused on organic customer acquisitions for the Italian market. Coming just two years after Bookmakerbonus.it was launched in September 2018, it has been designed specifically to attract Italian players as part of its strategy …
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