SIS (Sports Information Services) has signed its biggest commercial deal of the year so far, partnering with Ladbrokes and Coral operator, Entain. The FTSE100 gambling group, the largest retail operator in the UK, will leverage SIS’ production technology services until December 2030, targeting a more flexible broadcasting schedule. Additionally, the deal will also cover distribution of live racing content via …
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US gambling giant MGM Resorts is once again considering a bid to acquire its BetMGM joint-venture partner Entain Plc, as dealmakers await for the UK Gambling Review to be concluded. Citing ‘city sources’, the Daily Mail’s This is Money business news page stated that an M&A move would likely be reconsidered after the White Paper on the Gambling Act review …
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The Advertising Standards Authority (ASA) has ordered Ladbrokes to remove a tweet after the bookmaker was found to have violated Committee on Advertising Practice (CAP) rules. In October 2022, the Entain sports betting brand published a tweet featuring a reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly. The prominent footballers were pictured alongside text reading “Can …
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The FIFA 2022 World Cup is now just a few days away, and Entain projects that the tournament will be a resounding success for sportsbooks. A ‘record number of actives, bets, stakes and first-time-deposits’ is expected by the Ladbrokes and Coral operator, as its brands prepare for the event with new products and promotions. This includes Ladbrokes’ Half Time Quiz …
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Entain has announced that its Ladbrokes and Neds brands are to no longer appear on shirts of sportspeople in Australia. The move is part of a greater reduction in the company’s sponsorship of sport following a growing backlash against gambling sponsorships of sports teams. Entain spoke to The Sydney Morning Herald: “While we have had many great partners in this …
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Two weeks after being hit with the largest regulatory penalty in UK betting history, Entain is now back under the legal spotlight, as reported by The Times. The paper reports that a high-staking bettor named Simon Rose placed wagers with Ladbrokes in the UK and UAE between 2015 and May 2016, and is now lodging a High Court claim against …
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Ladbrokes has launched its latest TV advert, ‘Rocky’, reimagining one of Cinema’s most iconic moments. Rocky is the second instalment of Ladbrokes’ brand-led advertising campaign, ‘We Play Together’, which launched last summer following the EURO 2020 championships. The campaign sees the heritage bookmaker continue to work with London creative agency Neverland which, having won the account in 2021, has been …
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Entain Plc has been summoned to pay the largest penalty in UK gambling history, totalling £17m, for regulatory failures connected to its online and retail business. This morning the UK Gambling Commission (UKGC) notified that it had issued Entain subsidiary LC International, which operates 13 UK websites, a sanction totalling £14m. A further demand for £3m was issued to the …
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The effectiveness of gambling advertising was put to the test by YouGov this week, as the data analytics firm published the results of an investigation into Champions League betting experiences. Results from the study, conducted before and after the 2022 UEFA Champions League Final, found that offers and reminders ‘influenced the majority of bettors’, with 54% stating that these promotions ‘helped …
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Bettor engagement with the UEFA Women’s Euros is at an all time high according to Entain, which has detailed record bets placed online, particularly in the UK. The international betting and gaming group has taken over 1.5 million online betting slips on the UEFA Women’s Euro 2022, with bettor engagement apparently strongest in the UK, where England is the host …
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