Digital Sports Tech has agreed a deal with TopSport to provide the Australian operator with its unique player proposition betting offering, Player Props. TopSport will become the third operator in Australia after MadBookie and Ladbrokes Australia to launch Player Props from Digital Sports Tech, which enables customers to customise and create their own bets based on player performance across a …
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Ladbrokes Australia confirms ‘Player Props’ partnership with Digital Sports Tech
Ladbrokes Australia has become the second Australian bookmaker to integrate Digital Sports Tech’s (Digital Sports) ‘Player Props’ offering, a product which allows customers to create and customise their own bets on player performance across a range of statistics and sports, all in real time. Updating the market, Ladbrokes confirmed its B2B partnership with Digital Sports, becoming the second bookmaker to …
Read More »Ladbrokes promotes Paul Cherry to Australia Chief Executive
Ladbrokes Plc governance has announced that Paul Cherry will replace Dean Shannon as new Chief Executive Officer of Ladbrokes Australia. Cherry will take over leadership in February 2017, as Shannon steps down having served as CEO of Ladbrokes Australia since its inception in 2013. In its leadership announcement, Ladbrokes governance declared that Shannon would be maintained as a corporate advisor …
Read More »Ladbrokes Australia is ‘Up for the Challenge’ with Saatchi & Saatchi
Ahead of busy period for Australian sports with the AFL and NRL Finals commencing in September, Ladbrokes Australia has announced the launch of its new nationwide marketing campaign ‘Up for the Challenge’. ‘Up for the Challenge’, is the first marketing campaign delivered by Saatchi & Saatchi, who were appointed Ladbrokes Australia’s lead creative agency in May following an account pitch …
Read More »Saatchi & Saatchi wins Ladbrokes Australia creative account
Ladbrokes Australia has selected Saatchi & Saatchi to be its creative lead agency following a competitive pitch process. Australian marketing news sources report that Saatchi & Saatchi Australia won the multi-million AUD $ account beating a number of agencies shortlisted by the bookmaker, including Leo Burnett, M&C (Saatchi Group) and George Patterson Y&R. Saatchi & Saatchi will be tasked with …
Read More »James Burnett departs as CMO of Ladbrokes Australia
James Burnett Ladbrokes Australia’s inaugural Chief Marketing Officer (CMO) has confirmed that he has departed the company following three years’ service. Ladbrokes Australia has appointed media/advertising executive Simon Jarvis to replace Burnett, who told Australian marketing news sources that he would take a ‘short break’ from work. Burnett an Australian gambling veteran, who had worked in numerous marketing senior management …
Read More »Ladbrokes secures Gold Coast Titans sponsorship deal
The Gold Coast Titans have announced a major sponsorship deal with UK-based betting agency, Ladbrokes, in time for the new Australian National Rugby League (NRL) season. The Ladbrokes logo will be in place, on the Titan’s sleeves and lower back, during the 2016 Telstra Premiership, which begins this Sunday against the Newcastle Knights at the Cbus Super Stadium. Ladbrokes entered …
Read More »Ladbrokes Australia adds Odds Boost Betting Function
Ladbrokes Australia has announced the release of its latest innovation; the Odds Boost betting function. Odds Boost allows Ladbrokes customers to select any runner in any event across thoroughbred, greyhound and harness racing and increase the potential windfall by clicking the button located on the betting slip section. The function is available to customers across platforms and will reset at midnight each day ensuring …
Read More »Tabcorp reported to have rejected Ladbrokes Australian joint venture
The Sydney Morning Herald (smh.com.au) has reported that Tabcorp governance rejected a joint venture approach by Ladbrokes Plc, in a move that would have rocked the Australian betting market. Ladbrokes are reported to have proposed the joint venture in late 2013, with the firm looking to create Australia’s biggest gambling operator. At the time Ladbrokes had launched its Australian betting division …
Read More »Ladbrokes Australia reactivates live betting functionalities
Ladbrokes Australia has reactivated its in-play live betting feature, ‘LivePlay’, following a review of failed legal proceedings against the service by the Australian Communication Agency (ACMA). The operator had withdrawn the live betting feature in July (at the time called ‘Ladbrokes – Quickcall’), following the announcement of a federal probe by the ACMA regarding the breaching of national online betting …
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