Tag Archives: KingMakers

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …

Nigerian betting firm KingMakers has signed an agreement with EveryMatrix, integrating the supplier’s casino content library via its CasinoEngine. The single integration with EveryMatrix’s igaming platform will incorporate thousands of games into the operator’s casino offering. This forms part of KingMakers’ strategy of turning its BetKing brand into a ‘multi-vertical, digital entertainment experience’. Additionally, BetKing will leverage EveryMatrix’s JackpotEngine and …

KingMakers has formed a deal with marketing and analytics platform supplier, Intelitics, in order to power the customer acquisition program for its BetKing brand. The collaboration sees Intelitics provide its data-driven products so that the operator can manage all affiliate and paid media activity. This includes real-time media campaign monitoring and player tracking. Neil Bothma, CEO at BetKing Nigeria, commented: …