Tag Archives: Kindred Group

Kindred’s Maris Bonello – The importance of social responsibility

After undertaking a year in the development phase, working alongside industry social responsibility development studio Betfilter, Kindred Group announced the launch of its new online social responsibility tool, titled ‘AdBlocker‘, last month. With a focus on preventing those under the age of 18 from being exposed to gambling advertisements, Kindred details that the tool blocks access to online gambling sites. …

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Perform Group’s John Harlow: “The game is the same, but the fan has changed”

Sports fan - Copyright: tnn103eda / 123RF Stock Photo

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

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February Pains… European giants prepare for Australia rethink

February 2018 will be a landmark month for all industry stakeholders. The sector’s current agenda and context is dominated by the pending UK government’s judgement on industry FOBTs wagering and advertising standards. Nevertheless, it would be wise for all betting stakeholders to broaden their anxieties, as Australia moves to implement its ‘credit betting ban’ this 17 February, serving industry leadership …

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Global betting market to rise by 9% CAGR by 2022, report claims

InBet - Copyright: s4svisuals / 123RF Stock Photo

India-based research group ReportsnReports.com has documented a new study on the rise of the global sports betting industry, with the research forecasting growth at a compound annual growth rate (CAGR) of 8.62% over the next four years. The report, entitled Global Sports Betting Market 2018-2022, argues that the major driver of this market growth is the sports industry’s digital revolution. …

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Betting on Football puts the World Cup in the spotlight

World Cup

More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …

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Football DataCo nets Ladbrokes Coral and Kindred deals

VSoftCo - Copyright: ohmega1982 / 123RF Stock Photo

Football DataCo has announced that is has signed a duo of operators to long term data usage license agreements.. Ladbrokes Coral and Kindred Group join a growing list of licensed betting operators, which includes bet365, Betfred, GVC, Paddy Power Betfair, Skybet and William Hill. Through these new long term agreements, operators will be utilising match day data for the entire …

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Kindred exploring ‘mixed reality’ to stay ahead of changing viewer dynamics

Kindred Group Plc’s innovation arm Kindred Futures, is researching the potential dynamics and capabilities of augmented ‘mixed reality’ technologies to drive new sports betting and data engagements, in partnership with London development studio Zappar. Zappar a specialist developer of MR technologies will work with Kindred Futures exploring how new immersive technologies can help Kindred better adapt to new sports viewer …

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Worldwide operational expansion sees Kindred move to new Wimbledon office

Stockholm-listed online gambling operator Kindred Group Plc has moved its UK staff into a new purpose-built ‘Kindred House’ office building in Wimbledon. The European operator has been based in Wimbledon (London SW19) since 1997, where Kindred has primarily housed its marketing and commercial corporate functions. Speaking to SBC, Alex Westrell Group Head of Communications for Kindred Group, detailed that the …

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Home crunch triggers FTSE bookmakers’ Australian arms race

FTSE bookmaker William Hill Plc has lit-up the Australian gambling market, by confirming that it has entered ‘in-depth discussions’ with Crown Resorts to acquire its controlling 62% stake in online betting subsidiary Crownbet. The cumbersome merger of Tabcorp-Tatts has dominated the Australian betting industry’s agenda and context in 2017, however, seeking to expand its international assets William Hill may have …

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Kindred Group looks to make inroads Down Under with new marketing drive

Online gambling operator Unibet, part of the Malta-based Kindred Group, intends to use aggressive marketing techniques to increase its share in the Australian gambling market, according to The Australian Financial Review.   Despite entering the market back in 2012 after purchasing local firm Betchoice, Unibet is still relatively small in the Australian market, particularly in comparison to the likes of …

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