Tag Archives: Kindred Group

Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

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Richest ever speaker line-up makes Betting on Sports the must-attend gambling industry event

Betting on Sports 2019 Final Agenda

Over 70 hours of expertise from nearly 300 speakers await visitors to this month’s Betting on Sports conference, making it the must-attend event for everyone in the sports betting and igaming sectors. Industry leaders sharing their invaluable knowledge as part of a packed programme for the event at Olympia London on 17 – 20 September include no less than 70 …

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All-In Diversity Project launches annual diversity survey

Industry workplace diversity, inclusion and equality program The All-in Diversity Project has launched its second annual survey which will gather data to create its annual report, the All-Index.  The All-Index is used as a benchmark for diversity, inclusion and workplace equality across the gambling and iGaming industry, with over 50 firms now participating in the annual survey. Kelly Kehn, co-founder …

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Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

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Ladbrokes named as new sponsor for King George VI Chase

Ladbrokes

Ladbrokes has confirmed that it has been named as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival, after inking a new five-year partnership.  The King George VI Chase – the most prestigious Grade 1 chase after the Cheltenham Gold Cup – was previously sponsored by Kindred Group’s 32Red.  Simon Clare, Ladbrokes Coral PR Director, …

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Unibet invests into mental health initiative with Newbury sponsorship

In a move which seeks to improve the accessibility to racing for those suffering with mental health problems, Kindred Group-subsidiary Unibet has confirmed it has made an investment into #GoRacingGreen.  Unibet will invest in the initiative, spearheaded by Debbie Matthews, which will see the duo partner at Newbury Racecourse on Saturday 17 August for Unibet Hungerford Day.  #GoRacingGreen aims to: …

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Sylwan signs up to deliver data driven growth for LeoVegas

Sylwan - Handshake - Hand holding on black background

Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO).  Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …

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Big Weekend delivers record breaking Cricket & Tennis markets

A weekend which saw four high profile sporting events take center stage has come to an end, with the Wimbledon and the Cricket World Cup final’s stealing the limelight.  Novak Djokovic fought through Wimbledon’s longest final in history to defeat Roger Federer, with England claiming the ICC World Cup after edging past New Zealand by lew of hitting more boundaries …

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Norwegian Chess Federation forgoes Unibet’s ‘controversial proposal’

On Sunday night, the governance of the Norwegian Chess Federation Congress (NSF) voted against the ‘cooperation deal’ proposed by Kindred Group Plc flagship subsidiary Unibet. This June, Unibet marketing had propositioned a five-year principal sponsorship deal of the NSF, valued at NOK 50 million (€5m), representing Norwegian Chess’ biggest ever sponsorship. Lottstift, Norway’s national gambling regulator, would warn NSF governance ‘to …

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Club Brugge selects Unibet as ‘fair play’ betting partner

Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …

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