Tag Archives: Kindred Group

Swedish operators announce ‘Fakta om spel’ site to encourage ‘fact-based debate’

Four of Sweden’s largest betting and gaming operators have announced the launch of a new informative site, Fakta om spel (Facts About Gambling), to provide an easily accessible way for consumers and industry figures to gather facts and statistics about the licensed market. The four firms – Betsson, Kindred Group, LeoVegas and William Hill – will develop the website in …

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William Hill initiates LatAm expansion with Colombia launch

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

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Unibet backs #GoRacingGreen stable tour for Mental Health Awareness Week

Unibet will support the scheduled stable visits of its principal horseracing charity partner #GoRacingGreen during ‘Mental Health Awareness Week’.  For the past two years, Unibet has served as the lead fundraiser to #GoRacingGreen – a charity established by Debbie Matthews to make racing more accessible for those who suffer from mental health problems. Unibet’s support has allowed #GoRacingGreen to expand …

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Kindred launches revamped employee share scheme 

Kindred Group Plc has launched a new ‘All Employee Share Plan’ (AESP) which will allow its workforce to benefit from the success of the group through share ownership. The new AESP scheme will be made available to all current and future Kindred employees, with the exception of personnel registered as executive management of the Stockholm-listed online gambling group.  The scheme …

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32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Kindred sees high risk player revenues decline to 3.9%

Kindred Group has underlined the continued progress on its corporate sustainability objectives as its revenues generated from harmful gambling decline to 3.9%. The Stockholm-listed online gambling group published its latest ‘safer gambling update’, informing stakeholders that its ‘share of gross-win revenue derived from high-risk players’ had decreased from 4.3-to-3.9% during the trading period. At the start of the trading year, …

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Unibet debuts betting’s first seamless Watch&Bet sports player

Kindred Group has announced that a live stream ‘Watch&Bet’ player will make its debut on the Unibet sportsbook app, better-accommodating sports betting customers’ unique live engagements and preferences on mobile devices.   Rolled-out on Unibet’s iOS app, the mobile sportsbook will now feature a watch&bet player, supported by ‘live-odds overlay’ functionalities, delivering a single-screen wagering experience for Unibet mobile customers. Unibet …

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Double Espresso Show – ‘Science leads industry efforts on overcoming problem gambling’

Speaking on the latest episode of the Double Espresso Podcast, Paul Buck, CEO and Founder of Epic Risk Management, stated that he believes the betting industry is ‘on the right track’ with regards to responsible gambling. In his interview with Rasmus Sojmark, CEO of SBC, Buck highlighted the ongoing review of the 2005 Gambling Act in the UK and the …

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Kindred pens global payments deal with MuchBetter

Kindred pens global payments deal with MuchBetter

Kindred Group has signed a new global payments partnership with MuchBetter, which will see its entire brand portfolio gain access to the digital payment specialist’s smart e-wallet app.  Through the agreement, the payment app will be made available to players across all Kindred brands, starting its roll-out with Unibet, Bingo.com and Maria Casino.  Operating since 2017, MuchBetter is a digital …

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SIS expands Watch and Bet reach via Unibet deal

SIS expands Watch and Bet reach via Unibet deal

Unibet customers across Australia, Europe, Ireland and the UK will now gain access to 24/7 live betting channels after SIS (Sports Information Services) signed an agreement to deliver its racing content in a Watch and Bet format. Through the partnership, SIS will supply its branded 24/7 live betting channels featuring live streams of UK and Irish horse racing and greyhound …

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