Tag Archives: Kindred Group

Scandal underlines OVWG calls for end of gambling monopoly

The Austrian Association for Betting and Gambling (OVWG) is pushing for more transparency in the country’s gambling laws after a series of police raids investigating corruption between politicians and the country’s monopoly operator. OVWG, which counts among its members bet-at-home, Interwetten, Mr Green and Kindred Group, believes that the controversy around the appointment of former Freedom Party of Austria (FPO) …

Read More »

Kindred: The industry has a role to play in tackling problem gambling

With Responsible Gambling Week 2019 well underway, Kindred Group has been utilising its sponsorship of UK sports teams and fixtures to ensure that safer gambling messages can gain the maximum level of exposure possible. In an interview with CasinoBeats, sustainability manager at Kindred Group Anna Jein explained that the operator group’s sponsorship of UK teams offers a ‘huge opportunity to …

Read More »

CRM is set for a red-letter day in 2020 with the right FTP solution

SportCaller

SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements of the press and numerous lobbying groups …

Read More »

Spelinspektionen clears four of underage betting allegations

Swedish gambling regulator Spelinspektionen has ruled that four operators have been cleared following allegations that they had offered markets on sporting events which included a ‘majority of participants’ under the age of 18.  ATG, Betsson, Hillside Sports and Kindred Group-owned Spooniker all had cases cleared by Spelinspektionen after it was initially thought that the four operators had offered markets on the …

Read More »

Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

Read More »

Richest ever speaker line-up makes Betting on Sports the must-attend gambling industry event

Betting on Sports 2019 Final Agenda

Over 70 hours of expertise from nearly 300 speakers await visitors to this month’s Betting on Sports conference, making it the must-attend event for everyone in the sports betting and igaming sectors. Industry leaders sharing their invaluable knowledge as part of a packed programme for the event at Olympia London on 17 – 20 September include no less than 70 …

Read More »

All-In Diversity Project launches annual diversity survey

Industry workplace diversity, inclusion and equality program The All-in Diversity Project has launched its second annual survey which will gather data to create its annual report, the All-Index.  The All-Index is used as a benchmark for diversity, inclusion and workplace equality across the gambling and iGaming industry, with over 50 firms now participating in the annual survey. Kelly Kehn, co-founder …

Read More »

Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

Read More »

Ladbrokes named as new sponsor for King George VI Chase

Ladbrokes

Ladbrokes has confirmed that it has been named as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival, after inking a new five-year partnership.  The King George VI Chase – the most prestigious Grade 1 chase after the Cheltenham Gold Cup – was previously sponsored by Kindred Group’s 32Red.  Simon Clare, Ladbrokes Coral PR Director, …

Read More »

Unibet invests into mental health initiative with Newbury sponsorship

In a move which seeks to improve the accessibility to racing for those suffering with mental health problems, Kindred Group-subsidiary Unibet has confirmed it has made an investment into #GoRacingGreen.  Unibet will invest in the initiative, spearheaded by Debbie Matthews, which will see the duo partner at Newbury Racecourse on Saturday 17 August for Unibet Hungerford Day.  #GoRacingGreen aims to: …

Read More »