Betano first to launch Re-Play eSports with Inspired

Inspired has announced that it has partnered with Betano to launch Re-Play eSports.

The new betting solution is said to blend Virtual Sports offerings with fixed odds esports to offer 24/7 esports events. 

Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, commented: “Esports is a rapidly evolving recreational activity with a global audience now exceeding 500m. Kaizen Gaming, one of the industry’s leading operators, continues to recognise the incremental revenue potential that our products can generate, in both Virtual Sports and esports betting.

In partnership with the Kaizen Gaming-owned operator, Re-Play eSports will now showcase footage taken exclusively from the CS2 global tournament, the Champion of Champions Tour.

Launched in 2022, the Tour announced a $1.5m (£1.18m) circuit earlier this year that encompasses 2024 and 2025.

“By integrating Virtual Sports with esports, we are tapping into an entirely new market, offering a wealth of game-changing opportunities,” Freeman added. “This not only attracts new players but also provides our current players with an exhilarating new gaming experience.”

Official in-game data and video feeds for Re-Play Esports will be powered by game data platform GRID. Alongside being the creator of the Champion of Champions Tour, GRID provides a range of in-game data solutions for esports stakeholders. This has led to partnerships with the likes of Riot Games, Ubisoft and KeSPA.

Re-Play eSports’ solution allows customers to place bets on possible CS2 outcomes, including which team will win and which team will get the first kill.

Betano is owned by GameTech company Kaizen Gaming, which is also the parent company of Greek and Cypriot online gaming operator Stoiximan. Betano is available in multiple markets across Europe, South America, North America and Africa.

Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming, highlighted: “We are the first operator to launch Re-Play eSports with Inspired, a company known for their innovative content production.

“Re-Play eSports complements our existing collection of Virtual Sports and opens up a whole new category of sports betting that allows us to expand our reach beyond the traditional realm of Virtual Sports, ensuring we are constantly enriching our customers’ experience.”