SBC News Voice of the Sports Betting Industry
Betano has been authorised by the Colombian gaming authority Coljuegos to begin online betting operations in the nation.
The Kaizen Gaming-owned brand joins 16 other online operators now authorised to operate in Colombia.
Coljuegos President, Marco Emilio Hincapié, commented: “We continue to strengthen the industry of games operated by the internet.
“We hope that, with the entry of this new operator, we can continue to increase transfers for the health of Colombians. At this time, the platform is already operating for the betting public.
“We are seeing that online betting is a sector of the economy that has driven the growth of the country’s gross domestic product. For this reason, we are working to make the market even more attractive and to provide more options to bettors.”
The President has also said that he expects the online gambling sector to have paid approximately COP 419.5bn (£75.6m/€90.4m/$95.5m) in exploitation rights by the end of 2024.
This is an increase of 31% compared to 2023, with all of those contributions going to the health sector.
Importantly, earlier this year, Colombia’s National Council of Games of Luck and Chance (Coljuegos) and the country’s National Superintendence of Health entered into an agreement to further protect players from gambling harm.
The Memorandum of Understanding (MoU) between the government departments “strengthened the surveillance of the operation of the territorial games”.
It also set up an improved collaboration for the exchange of information and technical knowledge, tools for the surveillance and control of the lottery, as well as tighter control for providers of Raspa&Listo games.
