Tag Archives: Juicy Stakes

SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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SBC Digital Summit: “Affiliates must be more agile in the way they operate” – Stuart Simms

The current pandemic has highlighted the need for companies to become much more agile in the way that they operate, explained Stuart Simms, Group CEO of XL Media and former Global CEO of Rakuten Marketing. Delivering the day-five keynote at this week’s SBC Digital Summit, kicking off the Juicy Stakes sponsored Digital Marketing Day track, Simms told delegates that affiliates …

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