Sports-tech and media company, DraftKings has announced it is venturing into the world of live sports streaming through its newly-formed partnership with Euroleague Basketball. As a result of the deal, customers will be able to stream selected Turkish Airlines EuroLeague basketball games directly through their DraftKings mobile app, as well as utilising both fantasy contests and live content. The announcement …
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Euroleague expands IMG partnership to cover betting interests
Euroleague Basketball, the highest tier of professional basketball in Europe, has confirmed that it has agreed a four year deal with international sports agency IMG to represent its betting and gaming interests for its international competition’s Euroleague and Eurocup. The new agreement expands on the existing one between the two parties, Euroleague will look to improve on its revenues coming …
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