Tag Archives: Jon Mugar

Genius Sport deal set to commercialize TBT to sportsbooks

SBC News Genius Sport deal set to commercialize TBT to sportsbooks

A recently signed partnership between Genius Sport and The Basketball Tournament (TBT) was completed with the goal of launching a new digital and fan engagement strategy, powered by real-time data.  The deal which is set to improve the coverage of the tournament has also allowed TBT to commercialize its live data with licensed sportsbooks.   Travis Black, head of U.S. & …

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