Japan has an “almost limitless” potential to build a so-called MICE (meetings, incentives, conferences and exhibitions) economy if sustainable integrated resorts (IRs) featuring casino-style gambling are developed, according to Jonathan Strock, the Director of Casino Development at Lucien Barrière. The establishment of a MICE economy in partnership with IRs will be a key topic at the second Japan Gaming Congress (JgC) from October …
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Japan Gaming Congress to highlight marketing challenges of engaging with domestic consumers
The introduction of casino legislation in Japan will lead to the development of a raft of creative agencies hungry to win the marketing budgets of integrated resort offerings, according to Chris Wieners, managing director of the Macau based HOGO Marketing. Wieners, whose session at May’s Japan Gaming Congress (JgC) is entitled ‘Finding your customer – unique challenges and opportunities that …
Read More »Knowledge is top of the agenda at May’s Japan Gaming Congress
Japan is set to benefit from the inflow of international expertise at May’s Japan Gaming Congress (JgC), according to Takashi Kiso, CEO of the Japan based International Casino Institute. Talking two months ahead of the inaugural JgC he confirmed: “For the emerging market to be successful, I think it is very important to obtain the knowledge from countries in which …
Read More »Clarion Announces World Class Line Up For Japan Gaming Congress
Clarion Events, organiser of the first Japan Gaming Congress which takes place in Tokyo May 14th- 16th, has described the line-up of speakers as representing the most influential gathering of experts ever assembled to discuss the development of gaming in Japan. Support for the inaugural Japan Gaming Congress continues to gather pace with Clarion confirming that so far a total of 30 …
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