A number of in depth conversations are due to take place on the Marketing & Affiliation track at the Betting on Sports Europe conference and exhibition next week, with a wide range of experienced industry leaders set to take the stage. The track is just one of six on the packed agenda due to take place at the Stamford Bridge …
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Gambling conference and exhibition organiser SBC Events has announced that its flagship expo due to be held in Barcelona in September will now be a digital-only event for 2020. The SBC Summit Barcelona – Digital will be held on 8-11 September and will build on the success of SBC’s previous online events in bringing the gambling industry together despite the …
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SBC, the leading events and media business in the betting and gaming industry, has moved to strengthen its commercial team with the appointment of Ross Main as sales director. Main brings with him extensive experience and contacts in the industry, having spent the past two years as a Business Development Specialist at Kambi. His arrival is part of an expansion …
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SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as Group Chief Commercial Officer. Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on …
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Legendary AC Milan and Italy central defender Franco Baresi has been confirmed as the star name to open this month’s Betting on Football conference. It is fitting that the sixth edition of the event, held at Chelsea FC’s Stamford Bridge from 19-22 March, will be opened by Baresi – a footballer that performed for AC Milan with such distinction that …
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Ascend FS, the market leader in data-driven charitable fundraising solutions and sponsorship activation in the gaming sector, has been officially named a Supporting Partner for the largest sports betting trade conference in the United States – Betting on Sports America. Betting on Sports America is organised by SBC (Sports Betting Community), a group that for over ten years has become …
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InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …
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SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April. Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on …
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La Liga’s Deportivo Alavés has thanked SBC for its assistance after securing a two-year front-of-shirt sponsorship deal with Betway. The club’s Deputy General Manager Mikel Bárcena welcomed SBC Founder and CEO Rasmus Sojmark to the Basque country to say thank you for facilitating an introduction to the operator at this year’s Betting on Football at Stamford Bridge. The connection was …
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The SBC Sponsorship Forum is part of the wider Betting on Sports Week. The specialist forum is an invite-only, industry-first forum for Sports Clubs and Bookmakers / Gaming Brands to discuss and explore opportunities around sports sponsorships. The event is organised by SBC Events, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma. As part of the …
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