Tag Archives: ITV4

Betting adverts cut by 47% during Euro 2020

The number of television betting adverts shown on ITV during the 2020 UEFA European Championships has reduced by almost half compared to the 2018 FIFA World Cup, new figures have shown. According to data released by the broadcaster, a total of 85 such ads appeared on ITV and ITV4 during the Euro 2020 group stages – 47% less than the 161 betting adverts shown on …

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ITV secures three-year British racing broadcast deal

British racing will remain on ITV until 2023 after the broadcaster signed a new agreement with Racecourse Media Group, Ascot Racecourse and Arena Racing Company. The new deal will bring 94 days of racing to its viewers across ITV’s main channel, ITV4 and the ITV Hub. Additionally, ITV Racing’s magazine preview programme, the Opening Show, will continue each Saturday and …

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ITV Racing nets late Thurles Ireland broadcast

Updating stakeholders, ITV Racing has confirmed that it has secured a last minute deal which will see it broadcast this Saturday’s Irish horse-racing event in Thurles. The announcement follows on from news that Horseracing Ireland (HRI) would continue its race fixtures behind closed doors for the foreseeable future amidst the coronavirus pandemic. The company will broadcast five races on ITV4 with the show being presented by Ed Chamberlin alongside …

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Virtual Grand National available with BoyleSports and Ladbrokes Coral

Virtual Grand National

BoyleSports and Ladbrokes Coral are the first operators to stream Inspired Entertainment’s Virtual Grand National, as well as its Virtual Grand National Race of Champions. Set to be broadcast on Friday April 13 at 8pm on ITV4, the Virtual Grand National is to be presented as a dedicated channel of content, “allowing for a unique virtual racing experience as 40 …

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Inspired’s Virtual Grand National to be broadcast on ITV4

Virtual Grand National

Inspired Entertainment has announced that its Grand National Race of Champions, and Virtual Grand National 2018 predictor race, are to broadcast on UK television ahead of this years live event at Aintree. The Race of Champions is set to see 40 runners and riders from horseracing history go up against modern day contemporaries, taking on Becher’s Brook, The Chair and …

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188BET adds Champion of Champions Snooker to sport sponsorship portfolio

O'Sullivan - Copyright: naypong / 123RF Stock Photo

The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …

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William Hill agrees programme sponsorship with ITV Racing

ITV & William Hill

William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …

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10Bet launches Euro 2016 ad campaign featuring In-Play service

10Bet has launched a first ever offline campaign to connect with sports fans during Euro 2016. The campaign, produced in partnership with London agency Jump and media partner AMS, focuses on 10Bet’s hundreds of In-Play markets for over 22,000 live events per month. Comprising TV ads on channels including Eurosport, ITV 2, ITV4 and More4, amongst others, plus radio slots …

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