Tag Archives: ISG

ISG scores La Liga matchday virtual ads deal with Mediapro

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory. Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games. ISG details …

Read More »

F1 rumours see Sportpesa partner with team Racing Point

Motorsport community RaceFans.net has reported that Kenyan betting group Sportpesa has secured a ‘landmark title sponsorship’ of Formula 1 team ‘Racing Point’ for the upcoming F1 2019 season (start date – 17 March). Undertaking its second full season in F1, the Racing Point team (formerly Force India) is backed by Canadian finance magnet Lawrence Stroll, who is reported to have …

Read More »

1xBet named as international presenting partner for Serie A

Serie A

1xBet has been named International Presenting Partner of Italy’s Serie A from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas. The announcement follows Interregional Sports Group’s (ISG) renewal of the International Presenting Sponsor (IPS) rights for Italy’s top football league – a category that ISG introduced to the market for the first time in …

Read More »

ISG enters talks about “ground-breaking” F1 partner package

ISG

Interregional Sports Group (ISG) is going to market with the first stage of its ground-breaking betting partner package for Formula 1, a first-of-its-kind partnership for the sport, which was formally announced at this year’s Betting on Sports conference. Just two months after confirming this commercial partnership with Formula 1 – the world’s most prestigious motor racing competition, the London based …

Read More »

Formula 1 MD to reveal details of $100m live betting deal at Betting on Sports

ISG

Formula 1, the world’s most prestigious motor racing competition, has announced a ground-breaking sponsorship and data rights commercial partnership with Interregional Sports Group (ISG) to produce a F1 betting offering and give fans new ways to get closer to the sport they love. In a first-of-its-kind partnership for the sport, Formula 1, ISG and Sportradar will work with data taken …

Read More »

1XBet enters partnership with Italy’s Serie A

1XBet has been named International Presenting Partner of Italy’s Lega Serie A for the current season, covering Europe, Africa, the Middle East, North Africa and the Americas. It is hoped that the pulling power of the popular European league can be leveraged, and will enable 1XBet to boost its brand courtesy of a direct link with its target audience. The …

Read More »

ManBetX nets Serie A Asia broadcast partnership

Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18. ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual …

Read More »

Wellbet announces multi-season partnership with Lega Serie A

Wellbet

Asian online entertainment site Wellbet has announced a multi-season regional partnership alongside one of the most popular football leagues in the world, Lega Serie A. Visual advertising specialists ISG have worked with Lega Serie A to develop this new category of International Presenting Sponsor. The partnership will see the Wellbet brand comprehensively integrated into match graphics and virtual advertising in all …

Read More »