Wellbet announces multi-season partnership with Lega Serie A

Asian online entertainment site Wellbet has announced a multi-season regional partnership alongside one of the most popular football leagues in the world, Lega Serie A.

Visual advertising specialists ISG have worked with Lega Serie A to develop this new category of International Presenting Sponsor. The partnership will see the Wellbet brand comprehensively integrated into match graphics and virtual advertising in all live Serie A matches broadcast across Asia.

Mark Lu, Wellbet Communications Director, said: “Wellbet are proud to be partnering with one of the world’s elite football leagues. Both organisations have shared values, delivering the very best for fans and customers respectively. The partnership is the first of its kind and we look forward to working with Serie A, and all the partners involved, to ensure a long and successful alliance.”

A spokesperson for Lega Serie A emphasised that ‘this agreement represents a significant regional partnership and their ongoing commitment to Lega Serie A’s international growth’.

Simon Burgess, joint CEO of ISG, added: “We are very proud to be able to use ground-breaking regionalising technologies and strategies to help create this brand-new category for Lega Serie A, and provide such a spectacular media platform for Wellbet across the pan-Asian broadcast footprint.”