Intertops has communicated to its affiliate partners that it will rebrand its commercial identity to ‘Everygame’ as of 1 December 2021. The heritage operator did not provide affiliates with material for its forthcoming rebrand – but stated that the change to Everygame would maintain its “vision to provide trusted entertainment for generations”. “Basically, we are the same with a new …
Read More »
Intertops has celebrated 25 years since it became the first company to accept an online bet by launching its new, redesigned in-play sportsbook. On January 17 1996, Jukka Honkavaara – now a SBC Hall of Fame inductee – placed a $50 wager with Intertops on Tottenham Hotspur to beat Hereford United in an FA Cup fourth round tie. With odds …
Read More »
Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs). Just a few months after sharing her concerns over the “unusual relationship” between …
Read More »
Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation. Ellen Learmonth, who manages the affiliate program for …
Read More »
Attendees of CasinoBeats Malta 2020 will benefit from the expertise of both affiliates and operator affiliate managers as more leading companies and senior executives have been confirmed for the March event. The agenda for the premier online casino conference and exhibition, which takes place at the InterContinental Malta on 24-26 March, makes CasinoBeats Malta 2020 one of the key dates in this year’s …
Read More »
With just over three months to go until the doors open at Betting on Sports, time is running out for companies to book their spot. Giving the chance to meet and talk to over 160 gambling operators, Betting on Sports – which returns to Olympia London from 17-20 September – is now firmly established as the leading sports betting industry …
Read More »
With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …
Read More »
Popular online casino brands Dunder and Wunderino have become the latest operators to sponsor the fourth annual AffiliateFEST, which takes place in London on Wednesday 19th September at the Hilton Hotel, Olympia. They join previously announced sponsors Novibet, Videoslots, Intertops, Buffalo Partners, Income Access, VBet, Wag.io and YourFreeBet.com in supporting the event which offers accelerated digital learnings for igaming affiliate …
Read More »
Trustly hopes to celebrate 10 years in the online payments industry by winning the SBC Global Championship, after its two teams were kept apart in yesterday’s live draw. The draw for next week’s competition at Stamford Bridge (22 May) was made by ‘Trustly Avengers’ captain (or Trustly Gaming Director) Samuel Barrett and Chelsea legend Graeme Le Saux, who will be …
Read More »
Five-a-side teams featuring players from some of the sports betting industry’s leading operators, suppliers, affiliates and media organisations will be taking part in the inaugural SBC Global Championship at Stamford Bridge on Tuesday 22 May. Supported by headline sponsor Trustly Group, the eight-team tournament played out in Chelsea kits will be officiated by former FIFA and Premier League referee Dermot …
Read More »
SBC News Voice of the Sports Betting Industry