Inside the Pocket (ITP) has secured one of its largest clients to date, partnering with B2B solutions provider Playtech to expand its reach among operator clients. The aggregation platform hopes to roll out its free-to-play (F2P) and daily fantasy sports (DFS) product range to a ‘broader scope’ of companies via a localised, territory-by-territory approach. ITP asserts that its services can …
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Low6 has revealed an updated brand identity, logo and tagline to reflect its corporate ‘refresh’ over the past 12 months, particularly a new focus on B2B operations. Central to the company’s new identity is its ‘Make Your Play’ slogan, adopted after completing its transition from a provider to free-to-play (FTP) games for sporting partners to a betting industry B2B white …
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Low6 and Inside the Pocket (ITP) have announced a strategic partnership, as the former seeks to ‘broaden its global footprint’. The agreement will see Low6’s free-to-play (F2P) products incorporated into ITP’s content aggregation platform, enabling the firm to distribute its suite to a new network of sports betting operators. Birmingham-based developer Low6 identified ITP as offering a ‘ground-breaking marketplace’, which …
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Inside The Pocket (ITP) has hired Ruairi Boyle as its new Chief Commercial Officer, who joins from Playtech where he worked at a similar senior commercial capacity. In an attempt to extend its ‘presence and influence’ throughout the industry, the free-to-play (F2P) aggregation platform explained that the new hire will be responsible for managing ITP’s existing partners. These include Low6, …
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Free-to-play (F2P) aggregation platform Inside The Pocket (ITP) has teamed up with digital cricket platform ESPNcricinfo for an exclusive free daily fantasy offering via its new WonderWins brand, primed to debut ahead of this season’s Indian Premier League (IPL) 2022. The collaboration enables cricket fans to engage with fantasy gaming as well as accessing match coverage, news, information, and analysis, …
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