10star has formed an alliance with Infront Bettor to offer the sports betting content provider a range of tennis trading and risk management services. Aiming to deliver “a new paradigm for global tennis”, the partnership will combine Infront’s data solutions with 10star’s roster of bespoke tennis pricing, trading and risk management tools. Infront currently covers over 70,000 sports events each …
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bet365 adopts iGameMedia and Theo Technology’s streaming solution
iGameMedia and Theo Technology have unveiled a new ultra-low latency streaming solution to the sportsbook market, signing bet365 as the products debut client. The product will go live with the Stoke-based international bookmaker in May 2023, utilising a single API integrated with sports rights holders to map out vendor event identifications into one singular ID. As the solution’s first client, …
Read More »bet365 eyes ‘new horizon for video products’ with Infront Bettor
bet365 has partnered with Infront Bettor, the betting arm of Swiss sports marketing firm Infront, in an international content distribution deal to expand its video product offering. Terms of the agreement will see the Stoke-based global bookmaker stream 18,000 hours of sports video content from 30 rights holders to 80 million customers in over 160 countries. An additional goal is …
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