Tag Archives: ICE London 2024

Kambi marches into 2024 with “limitless” supply of products

SBC News Kambi marches into 2024 with “limitless” supply of products

With 2024 shifting into third gear, Kambi had a lot to discuss about its new technologies and market ambitions going forward.  Sarah Robertson, SVP of Sales at Kambi, met SBC Media’s very own Content Director Ted Menmuir at the recent ICE London event to talk about the sportsbook provider’s new motto “Together we are limitless” and some of the plans …

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Lee Willows, ESG Gaming: “Managing the narrative” to prevent gambling harm

SBC News Lee Willows, ESG Gaming: “Managing the narrative” to prevent gambling harm

Through the lens of his personal experiences of gambling addiction, Lee Willows, Founder & Executive Chair of ESG Gaming – a non-profit social responsibility, sustainability and harm minimisation group – discussed consumer protection, player integrity and safeguarding. At a session in the Esports Betting Conference during ICE London 2024, Willows expressed how he used this knowledge of gambling harms to …

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GGL calls for extensive virtual game testing to strengthen German market

SBC News GGL calls for extensive virtual game testing to strengthen German market

Germany’s Federal Authority for Gambling (GGL) utilised its presence at last week’s ICE London industry conference to talk about the importance of safeguarding virtual games before they reach the end German consumer. Representatives from the organisation took the time to reflect on several recent GGL supervisory activities, pinpointing a common problem when it comes to testing individual virtual games of …

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Betby to showcase new sportsbook AI tools at ICE London

SBC News Betby to showcase new sportsbook AI tools at ICE London

Betby will be unveiling a portfolio of AI-based tools at ICE London, from 6-8 February. The supplier has emphasised that these products will allow for a more efficient and effective management of sportsbooks. Eva Berkova, Chief Operating Officer of Betby, stated: “We’re delighted to be attending and showcasing our ground-breaking technology in what is the industry’s most anticipated expo. Last …

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