Tag Archives: ICE 2024

Ahead of ICE London’s opening day, Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA), outlines the trade body’s proactive approach to 2024’s regulatory agenda, which will likely be disrupted by general elections across multiple markets. The EGBA remains committed to fostering cooperation among operators and key stakeholders to improve standards and harmonisation practices of dynamic and evolving …

Ulrik Restorp, SVP of Products at Shape Games, took time out with SBCNews ahead of ICE London to share how the company aims to empower its partners through tailored solutions and help them create immersive and tailored experiences for their distinct markets.  ________________ In the dynamic landscape of the igaming industry, Shape Games stands at the forefront, not only as …

Soft2Bet has set out its stall ahead of next month’s ICE London where it will showcase its Motivational Engineering Gaming Application (MEGA), described by the company as “game-changing gamification technology”.  The firm will be hosting workshops, talks and discussions to show how MEGA’s personalisation and localisation features help drive engagement and revenues. Product Manager Olga Melnyk will be hosting the …