Tag Archives: ICE 2019

Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …

Just a few moments after the eagerly anticipated launch of Exploding Jackpots at ICE London, SBC News was there to talk to Ian Bradley, SBTech’s Chief Strategy Officer. We asked him what SBTech had learned from the successful Pulse reveal in 2018, and how the ‘Big Bang’ will bring about a new betting experience for SBTech partners. SBC: What did …

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

Heavyweight boxer Tyson Fury took to ICE 2019 to help launch Exploding Jackpots, an ‘industry-first’ cross-platform series of ‘must-drop’ jackpots from SBTech. Billed by SBTech as the ‘Big Bang’, the product was introduced to the crowd of delegates by Fury, who himself had been welcomed to the stage by Peter Dickson – the man best known as the voice of both the …

The ICE exhibition can be a daunting place for even the most battle hardened of industry conference-goers. So, how do you go about best managing your time and getting the most out of the annual industry pilgrimage to the ExCeL? As this year’s ICE moves into focus, we caught up with Conall McSorley, Business Development Director for gbet – a …

1xBet has put customer safety at the forefront of its business by launching a two-factor authentication system to clamp down on unauthorised access to its players’ accounts. Rather than gaining access through one login and password, customers on 1xBet – winners of the Rising Star in Sports Betting Innovation at December’s SBC Awards – will now be encouraged to generate …