Tag Archives: ICE 2019

Jo Dennis: Random Colour Animal – Industry requires a big & brave brand rethink

Following years of executing uniformed marketing strategies, can industry incumbents develop meaningful brand propositions, engaging customers, whilst tackling betting’s wider responsibility agenda? Jo Dennis is the Managing Director of Random Colour Animal (RCA), a ‘brand-first’ industry marketing agency. She tells SBC audiences that in 2019 and beyond, the sector’s winners will be those that treat brand development as the lead …

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Hervé Schlosser: Sportnco – French experience will power growth in Spain with LATAM to follow

It is widely acknowledged that France is a tough market to operate in, but as Sportnco CEO and founder Hervé Schlosser explains, it is possible to be successful there with the right approach. He explains how his company has become the leading sports betting solutions provider in the country and how this experience is helping his group grow in Spain, …

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WATCH: Jesper Svensson discusses keeping a sportsbook up to date

With constant innovation occurring in the technology space, operators can often find it difficult to ensure that sportsbook technologies do not become outdated. At this year’s ICE conference in February, SBC caught up with Betsson’s CEO, Jesper Svensson, who pointed out that it can often be difficult to maintain technological innovation. He told SBC: “We are having very good momentum …

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Ian Bradley: Big Bang just the start for SBTech in 2019

Big Bang

Just a few moments after the eagerly anticipated launch of Exploding Jackpots at ICE London, SBC News was there to talk to Ian Bradley, SBTech’s Chief Strategy Officer. We asked him what SBTech had learned from the successful Pulse reveal in 2018, and how the ‘Big Bang’ will bring about a new betting experience for SBTech partners. SBC: What did …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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Tyson Fury launches Exploding Jackpots for SBTech

Big Bang

Heavyweight boxer Tyson Fury took to ICE 2019 to help launch Exploding Jackpots, an ‘industry-first’ cross-platform series of ‘must-drop’ jackpots from SBTech. Billed by SBTech as the ‘Big Bang’, the product was introduced to the crowd of delegates by Fury, who himself had been welcomed to the stage by Peter Dickson – the man best known as the voice of both the …

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Rebecca Sotomora: Groove Gaming at the epicentre of aggregator disruption

Ahead of ICE 2019, Rebecca Sotomora commercial lead for Groove Gaming, details to SBC readers how industry turn-key technology dynamics and reputations have changed through quick access plug–n-play platform cutting resources with effective delivery…. _________________ SBC: Hi Rebecca, thanks for the interview, since its enterprise inception in 2017, what do you believe has been the foundation for Groove Gaming’s fast …

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Peter Woodfine: Vermantia – Why Data & Pictures present a 2019 battlefield

The provision of data and pictures to both retail and online racing betting operators has become one of the most important battlefields in the industry in recent years. As suppliers prepare to descend on London’s ExCeL conference centre to showcase their wares, SBC News caught up with Peter Woodfine, Business Development Director of leading distributor Vermantia, to find out what’s …

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gbet’s dos and don’ts for ICE 2019

ICE - Do's and don'ts written on a chalkboard at the office

The ICE exhibition can be a daunting place for even the most battle hardened of industry conference-goers. So, how do you go about best managing your time and getting the most out of the annual industry pilgrimage to the ExCeL? As this year’s ICE moves into focus, we caught up with Conall McSorley, Business Development Director for gbet – a …

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Customer safety drives 1xBet two-factor authentication launch

Two-factor - Two step authentication vector illustration, flat cartoon smartphone and computer safety login or signin, two steps verification via mobile phone and pc

1xBet has put customer safety at the forefront of its business by launching a two-factor authentication system to clamp down on unauthorised access to its players’ accounts. Rather than gaining access through one login and password, customers on 1xBet – winners of the Rising Star in Sports Betting Innovation at December’s SBC Awards – will now be encouraged to generate …

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