The Caribbean Premier League (CPL) has become the latest governing body to partner with Sportradar, in a deal covering betting data rights and integrity. NYSE sportstech group Sportradar has been named official data partner, official betting streaming partner and official integrity partner of the Hero CPL, Massy Women’s CPL and the SKYEXCH 6IXTY, under the terms of the contract. The …
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Fun88 links with Daren Sammy to strengthen sports marketing
Fun88 has signed West Indian cricket star Daren Sammy as a brand ambassador, strengthening its marketing and portfolio of professional sporting partners. Formed in order to ‘break new boundaries’, the agreement represents the betting brand’s first collaboration with a flagship cricket spokesperson, and seeks to build on the existing partnership between Fun88 and the Caribbean Premier League (CPL) for T20 …
Read More »Fun88 drives cricket engagement through CPL deal
Fun88 has strengthened its network of partnerships after being named the official partner for the Hero Caribbean Premier League (CPL) 2020 season. Under the terms of the agreement, Fun88 will work alongside the CPL to deliver ‘exciting content for fans to enjoy’, while also boosting the cricket tournament’s engagement. . Jamie Stewart, Commercial Director of the CPL, stated: “It’s a …
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